a. Definition and Cultural web theory
Linstead et al., 2004 defined culture as a pattern of beliefs and expectations shared by organisations’ members while Linda Smircich 1983, emphasized that culture is something an organisation is, not what it has. An organisational culture is the set of beliefs, values and learned ways of managing of an organisation (Lynch,2015). According to Johnson et al., 2014, culture and history affect any organisation strategy. The understanding of the effects of the culture in the organization happens through the cultural web which shows the behavioural, physical and symbolic manifestations of a culture that inform and are informed by the taken-for-granted assumptions, or paradigm, of …show more content…
, symbols stands for …. Power structure are …, organisational structures refers to …. and control systems is
b. Application of the cultural web to Ryanair
• Stories& myths:
The stories were told about Michael O,Leary to be an arrogant and rude person and then charming, affable and humorous who has terrorised rivals and regulators and about his ability to motivate and energise people (Eleanor O’Higgins, 2016).What is more is that a former Ryanair pilot said that the company has a widespread disdain for employees who are not treated with trust or respect as an individual.
• Symbols:
The Ryanair’s employee earns productivity-based incentive payments which include bonus payments for on-board sales of products by flight attendants (Eleanor O’Leary,2016). Through is Award programme, the company tend to reward the best employee (Ryanair Award).
• Power …show more content…
Geographical and firm-specific advantages where firm specific advantage are the unique resources and capabilities the firm owns, and the geographic advantage comes both from the geographic location of the original business and from the international configuration of their value system.
international strategy when drivers and advantage are sufficiently strong to merit its application in term of two dimensions which are the pressure for global integration and the pressure for local responsiveness in four strategies such as global strategy where the world is seen as a global market , transnational strategy which maximises responsiveness and integration , multi-domestic where local responsiveness are maximised and last the export strategy which leverages home country capabilities, innovations and products in different foreign countries .
market selection which refers to which markets to prioritise and which to steer clear of. The manager need to consider differences and distances in economic, regulative, political and cultural