In the Horizon ad, they make multiple statements such as “Often the worst part of a plumbing problem is NOT the problem itself. It’s waiting for a plumber to arrive and then complete the job”. This infers that other companies offering the same services don’t arrive when they say they will and may or may not complete the job when they do. You think of them as lying about what time they will show up or making an excuse why they can’t fix the problem the first time, which would ultimately cost you more because they would need to return. The author says “A childhood rhyme claims that “names can never hurt me,” but name calling is an effective way to damage the opposition, whether it is another car maker or a congressional candidate” (McClintock 698). In this case it’s a cooling, heating and plumbing
In the Horizon ad, they make multiple statements such as “Often the worst part of a plumbing problem is NOT the problem itself. It’s waiting for a plumber to arrive and then complete the job”. This infers that other companies offering the same services don’t arrive when they say they will and may or may not complete the job when they do. You think of them as lying about what time they will show up or making an excuse why they can’t fix the problem the first time, which would ultimately cost you more because they would need to return. The author says “A childhood rhyme claims that “names can never hurt me,” but name calling is an effective way to damage the opposition, whether it is another car maker or a congressional candidate” (McClintock 698). In this case it’s a cooling, heating and plumbing