Any sales team will tell you how important it is to be able to react to the customers needs as soon they are known and solve the situation in real time. This involves communication across the whole spectrum from the customer to across all the departments involved.
With a CRM program like Sales Force Lightning it is exactly what you get. The salesperson can concentrate on what is important which is selling products while the information is shared with the whole organisation that are also in contact withe the same customers.
Important Real time information
The importance of vital information cannot be stressed enough and with Sales Force Lighting the sales reps can see exactly how their performance is comparing to …show more content…
With all the information at the finger tips of the sales personnel increases their productivity and focus. That way they can drive more sales by getting important information. There are various features that program offers like
▪Activity feed: which allows the sales person to see what is happening in a specific account and what action is required.
▪Using the contextual hover function the person can see exactly what is happening with the customer without having to search or go to different pages saving valuable time.
▪Keeping track of all the deals can be time consuming but with Sales Force Lightning it shows all the ongoing deals all on one screen. The person is also able to arrange the deals in such a way to show the progress by using drag and drop.
▪The Sales reps can have customizable dashboards which can be arranged with up to 9 columns showing the activity with one …show more content…
Having this facility will ensure that no matter what the negotiations are during a meeting if there is any information that is required it is at your fingertips. There is no need to make lengthy phone calls or waiting for email replies as it is all available in real time.
Having all the information stored in a cloud based program ensures that all the information is safe with the cloud based providers putting in all the measures to secure all the valuable data. These are also frequently backed to provide added security.
Cloud based technology is making it possible to have control of all the marketing processes and communication through out the company with the people who have access from anywhere in the world. This is making companies that much more efficient and