In this paper, I will discuss how each can method apply to my final project and recommend a particular method to use for the business scenario. Besides, clarifying that whether the recommended method suggests the same innovation I chose in my final project.
Quantitative Methods According to When is it better to do qualitative or quantitative research? (2010), Quantitative methods are suitable for analyzing …show more content…
According to Conjoint Analysis (N.d.), conjoint analysis associates with presenting people with different kinds of choices and evaluating which one is the best choice. The output of conjoint analysis is a measurement of values and is appropriate for answering questions, for instance, “Which should we do, create more functions, or reduce price down or increase price but improve quality?”. As a result, this method helps create scenarios of market models, which enables to estimate which products or features are suitable for the current market (Conjoint Analysis,