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24 Cards in this Set
- Front
- Back
Television |
Was first introduced, businesses have had tremendous success using it is an advertising medium. |
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Radio advertising |
Can be an effective way to advertise. |
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Print advertising |
Is one of the best ways to promote a business and it's product. |
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Outdoor advertising |
Can take a variety of forms including billboards, posters, ads on the sides of buses and at bus stop shelters, etc. in any other space design specifically for ads outside wide exposure for local businesses. |
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Media planning |
Is required to ensure that a business is advertising message is carried out effectively. |
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Online advertising |
is a form of promotion that uses the internet and world wide web as the advertising medium to deliver marketing message that attract customers. |
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Email advertising |
Is one of the quickest and easiest ways to reach customer. |
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Email advertisements |
Sometimes get a bad reputation because of spam, which is an unwanted online communication that is sent out in mass |
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Banner and pop-up advertising |
At the top or side of a web page and contains a link to the advertiser's site. Also referred to as displays ads. |
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Pop up ad |
Is an online advertisement that opens on top of the current web page being viewed. |
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Search engine advertising |
Is also known as a paid search because the advertisers pays the search engine to place ads near relevant search results based on keywords. |
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Website advertising |
Is especially critical for businesses both in business is one that has a brick and mortar business |
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Brick-and-mortar business |
Is one that has a physical presence such as a building or store not just an online presence. |
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Blog |
is a website maintained by an individual or business where entries that are intended for public access are made on a regular basis. |
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Social media |
Are websites where users create and share information. |
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is a social networking and microblogging service that allows individuals to send short text messages of 140 characters in length called "tweets". |
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Phishing |
is an internet scam in which an email falsely claims to be legitimate business or other organization in an attempt to get personal information. |
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Transit advertising |
Includes ads that appear on the interior or exterior of public transportation and other vehicles. |
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Aerial advertising |
banners with the advertising messages are hooked on two planes that fly over stadiums, beaches, and entertainment venues to capture the interest of potential customers. |
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Cinema advertising |
Includes ads that run in movie theaters before the start of movies. |
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Product placement |
is a form of advertising in which a business's product, service, or name is used in a television show, movie, videogame, or other form of entertainment. |
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Telephone directory |
Is an advertising medium that consumers used to seek out products or services. |
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Video advertising |
Is one of the fastest growing forms of online advertising. |
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Mobile advertising |
Direct messages to consumer's internet-enabled mobile devices such as smartphones, mp3 players, and digital tablets like the ipad. |