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9 Cards in this Set
- Front
- Back
Marketing
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organizational functions/proceses for creating/communicating/delivering value to customers and managing customer relationships to benefit the organization and its stakeholders.
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marketing strategy
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company's plan. identigies how to use marketing to achieve goal.
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target market
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specific group of comsumers who have similar wants and needs.
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marketing mix
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4 marketing elements: product, distribution, price, promotion.
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marketing orientation
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the needs of customers when develpoing a marketing mix.
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final consumers
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people who buy products/services for their own use.
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business consumers
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people/companies/organizations that buy products for operation of business to incorporate into other products/services or for resale to their customers.
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cusumer decision-making process]
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specific sequence of steps consumers follow to make a purchase.
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buying motives.
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reasons consumers decide what products/services to purchase.
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