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6 Cards in this Set
- Front
- Back
Objectives
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Goals or targets that must be achieved in order to realise the stated aims of an organisation, department or individual team.
Medium - Long term |
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Corporate objectives
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The goals or targets of the whole organisation , usually based on its mission or aims.
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Functional objectives
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The goals or targets of each of the functional areas of a business , usually based on its corporate objectives.
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Relationship between corporate and functional objectives
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Survival
profit maximisation diversification Growth maximisation |
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SMART objectives
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Specific
Measurable Agreed Realistic Timebound |
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Strategy
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Medium - long term plans through which an organisation aims to attain its objectives
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