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11 Cards in this Set
- Front
- Back
Which is not an important fact about the Internet?
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It has supplanted all other media in terms of trust and impact.
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True or False
Internet- Its reach is worldwide content is virtually uncontrolled issue tracking is more thorough and far more immediate |
True
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These special Web sites are used as collaborative spaces where ideas or guidelines can be
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RSS Sites
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Full version audio files that are posted on a Web site are called
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podcasts
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Christopher Reeve was able to do 45 consecutive interviews through the help of a
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satellite media tour
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This mode of transmission garners that most attention from editors:
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phone or interpersonal
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What is not generally considered a form of online, 2-way communication?
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search engine
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The use of technology is the leading trend in PR
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True
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The creation of professional-looking publications from a personal computer is know as DESKTOP publishing
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True
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Cyber heckling is particularly problematic in the world of sports
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True
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A satellite media tour involves global travel by celebrity to promote his or her achievement or upcoming event
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False
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