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13 Cards in this Set
- Front
- Back
Act of individuals in obtaining goods and services, including the decisions processes that precede and determine these acts |
Consumer Behaviour |
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How many companies have become B certified since 2014 |
Over 2000 |
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Name some of the largest B Corps |
Hootsuit Patagonia Ben & Jerry’s |
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These firms are for - profit companies that are part of global movement to use business as a force or good. They commit to social and environmental missions as well as traditional profit making goals |
B Corps -corporations |
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Hootsuit CEO |
Ryan Holmes |
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Kellogg’s and The Northface partnered with who’s AI computer? |
IBM |
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What is the name of the AI computer from IBM |
Watson |
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What is the most important factor in a purchase decision? |
Past Contact with the brand |
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5 steps in consumer decision process |
1. Problem recognition 2. Information Search 3. Evaluation of Alternatives 4. Purchase Decisions 5. Post purchase evaluation |
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In the consumer buying process a stage in which a consumer discovers a need or unfulfilled desire |
Problem Recognition |
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What type of purchase is buying toothpaste, coffee, razor blades, or deodorant? |
Routine purchase |
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What type of purchase is buying a car, extended vacation, or major household appliemces |
Complex purchase |
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What is conducted by a consumer once a problem or need has been defined? |
Information Search |