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23 Cards in this Set
- Front
- Back
Web 1.0 |
First generation of the web. Creation and Commercialization of the Web. |
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Web 2.0 |
Loose collection of information technologies and applications. |
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Tagging |
Describes price of information Geo-tagging - on map |
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RSS |
Really simple syndication. Subscribers receive customized information without having surf thousands of web sites. |
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Blogs |
Personal websites open to public. Used in marketing. |
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Microblogging |
Form of blogging using short messages, images, or video. |
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Wiki |
Website made up entirely from content posted by users. |
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Social networking websites. |
Allows user to creat profile page, post blogs, and link and share media. |
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Enterprise social network |
Business oriented. LinkedIn |
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Mashup |
Web site that takes content from different web sites and mixes them together for new content. Example google maps |
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Social commerce |
Delivery of electronic commerce activity and transactions though social computing. |
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Social shopping |
Type of commerce using social networking tools to enhance the shopping experience. Shopsocially.com and Groupon |
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Marketing |
Process of building profitable customer relationships by creating value for costumers and capturing value in return. |
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Two main processes of marketing |
Advertising Market research |
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Social advertising |
Leveraged user dynamic to influence costumers. Peer pressure etc |
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Social apps |
Branded online apps that support social integration Nike+app |
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Viral marketing |
Word of mouth |
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Market research |
Open nature of social networking allowing merchants to understand, identify, and target potential costumers at zero or low cost. |
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Conversational marketing |
Using blogs, wiki, online forums and social networking sites to collect feedback |
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Social intelligence. |
A process of monitoring, collecting, and analyzing socially generated data to support strategic decisions. |
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Recruiting |
Scan online social networks, blogs, etc. to find info for potential employees. |
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Training |
Several companies use virtual worlds for training purposes. Second life |
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Crowdsourcing |
Taking a job traditionally preformed by an employee or a consultant and outsourcing it to an undefined group of people integer form of an open cell. I stock photo.com |