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37 Cards in this Set
- Front
- Back
Theory |
Set of systematic, informed hunches about the way things work. (Burgon) |
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Communication |
relational process of creating and interpreting messages that elicit a response. |
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Text |
Record of message that can be analyzed by others. (book) |
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Polysemic |
Open to interpretation |
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Behavioral scientist |
Scholar who applies the scientific method to describe, predict and explain recurring forms of human behavior |
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Rhetorician |
Scholar who studies ways in which symbolic forms can be used to identify with people, or to persuade them toward a certain point of view |
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Objective Approach |
Truth is singular and timeless. Discovered through senses and observation. Bias free b/c equally available |
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Interpretive Approach |
Reality is socially constructed, multiple truths. Truth is subjective. Meanings change over time. |
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Humanisitic Scholarship |
study of what its like to be another person in a specific time and place; assumes there are few important panhuman similarities |
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Epistemology |
study of the origin of nature, method and limits of knowledge |
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Determinism |
behavior is caused by the environment and heredity
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Empirical Evidence |
data collected through direct observation |
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Emanicipation |
free from legal resrictions |
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Metatheory |
theory about theory; assumptions made when creating a theory
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Rule of Parsimony |
given 2 plausible explanations for the same event,we should accept the simpler version |
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Falsifiability |
requirement that a scientific theory be stated in such a way that it can be tested and disproved if it is wrong. |
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Experiment |
research method that manipulates a variable in a tightly controlled situation in order to find out if it has the predicted effect |
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Survey |
research method that uses questionnaires and interviews to collect self reported data that reflects what respondents think feel or intent to do. |
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Ethical Imperative |
Grant others that occur in you consruction the same autonomy you practice constucting them |
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self referential imperative |
include yourself as a constiuent of your own construction |
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critical theorist |
scholars who use theory to reveal unjust communication practices that create or perpetuate an imbalance of power |
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textual analysis |
research method that describes and interprets the characteristics of any text |
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Ethnography |
method of participant observation designed to help a researcher experiment a cultures complex web of meaning |
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cybernetics |
study of information processing feedback and control in communication systems |
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rhetoric |
using all available means of persuasion, focusing on lines of argument, organization of ideas, language use and delivery in public speaking |
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semiotics |
study of verbal and nonverbal signs that can stand for something else, and how their interpretation impacts society |
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symbols |
words and nonverbal signs that bear no natural connection with the things they describe; meaning is learned within a given culture |
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culture industries |
entertainment businesses that reproduce the dominant ideology of a culture and distract people from recognizing unjust distribution of power within society; films, tv, music and advertising |
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pragmatism |
applied approach to knowledge; the philosphy that true understanding of an idea or situation has practical implications for action |
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verbatim plagiarism |
word for word |
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Mosaic plagiarism |
take bits and pieces from source and not quoting it |
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inadequate plagiarism |
using too much of source as your own ideas |
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Uncited paraphrase |
using idea and not giving credit to the source |
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uncited quotation |
not citing quotes used |
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DOI |
digital object identifier |
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Annotated Bibliography |
A list of sources that provides publicationinformation and a short description of eachsource called an annotation
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Abstract |
A summary of a work’s content
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