Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
5 Cards in this Set
- Front
- Back
Motivation
|
an inner state of arousal that creates energy to achieve a goal
|
|
What Motivates Consumers?
|
Needs, Wants, Goals, Values
Needs to be personally relevant |
|
Needs
|
a need is an internal state of tension caused by disequilibrium from an ideal or desired state
|
|
Maslows Heirarchy
|
Physiological(basic needs), Safety, Social, Egoistic, Self Actualization
|
|
Approach-Approach
|
two equally desirable paths
|