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19 Cards in this Set
- Front
- Back
The two KEY reasons for Business plan
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1. To obtain Finance
2. Mitigate avoidable risk |
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Three parts of the cumulative commercialization risks
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D (Development) + CA (Customer acceptance)+ MS ( market share)
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Content and Focus
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#1 Value Proposition
#2 Management team #3 Financials #4 Technology-if applicable |
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Plan content and Length
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1. Executive summary
2. Company 3. Management 4. Product 5. Market 6. Competition 7. Sales and Marketing 8. Operations 9. Risk and Response 10. Financials ( narrative) |
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The Business plan Summary focus on
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People, Opportunities, Context , Risk and decisions contingencies
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what is the business plan
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Its a discussion fo people, opportunity, context and risk as a moving target.
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A great company is
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Powerful brand, value creation, things people really need or love.
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Executive summary
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1. Description
2. opportunity and strategy 3. Value 4. Competitive advantage 5. Team 6. Basic Economics |
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Market research key elements (3)
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1. Marketing philosophy
2. Segmentation 3. Consumer behavior |
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Merck
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Pharmacy, core value Honesty and integrity
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BHAG
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big, hairy, audacious goal
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Important areas of the pitch of your plan
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1. passion
2. Making meaning not money 3. Talk to them not at them |
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Components of the deal
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1. company valuation
2. deal structure 3. deal negotiation |
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Key Tents of deals
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1. no deal is perfect
2. know your adversary 3. good deal is when everyone wins 4. The devil is in the details |
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deal defined
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Economic agreement between at least two parties, involves cash flow strams
risk value |
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Type of negotiator
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Bam bam
Great unprepared Scripted Nice guy |
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KEy negotiation realities , only two keys
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Knowledge and information
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Entrepreneurial finance
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1. long vs short
2. Sharing the value- cust, shareholders, employees 3. Risk management more later |
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Three main elements of deals
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cash, time and risk
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