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49 Cards in this Set
- Front
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Lecture 5: Evolution of Mass Media |
PROCEED |
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Pre-Industrial Revolution |
>Printing press (the staple for Mass Media for centuries) |
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Towards the end of Industrial Revolution |
1920's = radio (for ears) > 30 years of being king of Mass Media |
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The New Kid in Town |
Images!!! (television, computer/internet) > For the eyes and ears > Speed |
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Sociological theory: Functionalism |
> Media has been deemed 'functional' in society |
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Main function of Media |
> To entertain > Occupies leisure time > Helps socialize us |
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Functionalist views on Mass Media |
> Keeps us informed |
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Dysfunctions of Mass Media |
> Some believe Mass Media acts as a 'narcotic' (affects our behavior) |
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Desensitizing us to: |
> Sex > Violence > Blurring the lines of reality |
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"Narcotizing dysfunction" |
> Paul Lazarsfeld and Robert Merton coined the phrase |
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Massive amounts of information = |
> "Numbing" the masses ex. Aid to natural disease |
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Conflict Theory & the Mass Media |
> Media reflects, and even makes worse, divisions in society - Including gender, race, ethnicity divisions |
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Main point for Conflict Theorists |
Control > Who's interests are being served? - Leads to 'gatekeeping' |
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A study from World Bank Points out the problem |
> 97 countries, gatekeeps are obvious > 70% of top radio and TV stations were government owned |
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Exemptions to 'gatekeeping' |
> the World Wide Web: Internet |
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A promotion of the 'Dominate Ideology' |
> Conventional wisdom > More diversity of races |
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Symbolic Interaction View |
> Main Theme: How does the media affect our day-to-day interactions? |
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An Interactionist Approach |
(BACK PAGE QUESTION) Write 1 sentence about how they affect our daily lives: > Primary group extension > Source of reminiscing (music) > Parties (Super Bowl) > Babysitter or playmate for kids |
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Distance is conquered (no more being apart without ways of communicating :] ) |
> Texting > Social Media > New ways of dating |
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Abuse Online |
> Bullying > Hacking > Terrorists spreading and gaining new ideas |
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Lecture 6: Groups and Organization |
Social group > two or more people identifying and interacting with one another |
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Shared experience |
> Common interests (50/50) > Loyalty (all or nothing) |
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Loyalty = a very divisive (causing disagreement) word |
> some groups dictate loyalty - the "we" factor |
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Categories vs. Crowds |
Categories: - You're basically a statistic Crowds: - Large number of people in a particular setting - Limited bonding |
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Groups |
(BACK PAGE QUESTION) Describe characteristics of the primary groups and the secondary groups: Primary groups > typically small >family or friends > loyalty (ABSOLUTELY) Secondary groups > large and impersonal (no feelings) > to pursue a goal (classmates) > weak emotional ties > NO "we" think |
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Group leadership: 3 main types |
> Instrumental leadership (Authoritarian leadership) > Expressive leadership > Laissez-Faire leadership (no one leads) |
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Instrumental leadership (Authoritarian leadership) |
> task oriented > makes plans > gives orders > commands respect |
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Expressive leadership (Democratic leadership) |
• Main focus: the group's well-being > gives encouragement |
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Laissez-Faire leadership (no one leads) |
> acts on its own > leader is a figure head only > free to do what they want |
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'Group think' |
• Irving Janis: Leading sociologist > group decisions made without OBJECTIVE THOUGHT > we are mainly concerned about how we look to others in a group > sometimes it can be a narrow point of view > FEAR of rejection from not conforming |
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'Group conformity': TWO studies |
• Stanley Milgram > tests levels of obedience (the shock experiment) |
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Sense of belonging: The Asch experiment |
• Solomon Asch > tests levels of conformity (the "which line is bigger" experiment) |
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Reference groups (mimic) |
> people who you surround yourself with - influences your life - decisions/attitudes are affected "You are a reflection of who you surround yourself with" > perception |
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In-groups: you feel respected/accepted |
> shared identity > mimics master status |
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Out-groups: DO NOT feel accepted |
> ALWAYS uncomfortable > more apt to be in an out-group at work 'In-group' people will treat 'out-group' people differently |
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DYADS |
> the SMALLEST possible group > 2 people only > LEAST stable |
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TRIADS |
> 3 people only > MORE stable |
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Formal organizations |
> Utilitarian organization > Normative organization > Coercive organization |
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Utilitarian organization |
> you receive paycheck |
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Normative organization |
> altruistic (unselfish) goals (you believe in the cause) |
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Coercive organization |
> involuntary membership - isolation - labels - stigmas |
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Mother of all organizations: The Bureaucracy |
> Father of modern day bureaucracy: Max Weber |
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6 key elements of ideal bureaucratic organization |
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1) Specialization |
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2) Hierarchy of officers |
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3) Rules and regulations |
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4) Technical competence |
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5) Impersonal |
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6) Formal |
PROCEED |