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13 Cards in this Set
- Front
- Back
WHICH OF THE FOLLOWING IS THE SERIES OF FIRMS THAT FACILITATES THE MOVEMENT OF A PRODUCT FROM THE PRODUCER TO THE FINAL CUSTOMERS? |
THE CHANNEL OF DISTRIBUTION |
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THE TERM FOR THE FIRMS AND INDIVIDUALS WHO HELP MOVE A PRODUCT TO THE CONSUMER OR THE BUSINESS USER? |
CHANNEL INTERMEDIARIES |
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IT IS MOST ACCURATE TO SAY THAT CHANNELS OF DISTRIBUTION PROVIDE? |
TIME, PLACE, AND OWNERSHIP UTILITY |
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WHOLESALERS AND RETAILERS PURCHASE LARGE QUANTITIES OF GOODS FROM MANUFACTURERS BUT SELL ONLY ONE OR A FEW AT A TIME TO MANY DIFFERENT CUSTOMERS. THIS PROCESS IS CALLED _________. |
BREAKING-BULK |
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RETAILERS HANDLE THE FINANCIAL EXCHANGE WHEN A CUSTOMER PAYS FOR A PRODUCT. THIS IS AN EXAMPLE OF THE _____________ FUNCTION. |
TRANSACTION |
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MANUFACTURERS' ___________ REPRESENT A BUYER OR SELLER ON AN ONGOING BASIS |
AGENTS |
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IN BUSINESS TO BUSINESS CHANNELS, THE FUNCTIONS OF A MERCHANT WHOLESALER ARE PERFORMED BY AN _________. |
INDUSTRIAL DISTRIBUTOR |
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BEST EXAMPLE OF A DIRECT CHANNEL? |
FARMER MINTZ SELLS CORN TO THE HUGHES HOUSEHOLD, WHO WILL EAT IT FOR SUPPER |
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WHICH OF THE FOLLOWING IS NOT A CHANNEL INTERMEDIARY? |
THE SUPPLIER OF THE RAW MATERIALS USED TO MAKE GLASS WINDOWS |
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IN A __________ TWO OR MORE COMPANIES AT THE SAME CHANNEL LEVEL JOIN TOGETHER TO DEVELOP A NEW MARKETING OPPORTUNITY. |
HORIZONTAL MARKETING SYSTEM |
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WHEN DETERMINING THE NUMBER OF CHANNEL MEMBERS TO USE AT EACH LEVEL, THREE STRATEGIES ARE AVAILABLE: INTENSIVE, EXCLUSIVE, AND _____________ DISTRIBUTION. |
SELECTIVE |
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WHICH TYPE OF DISTRIBUTION IS USED WHEN THE PRODUCER WANTS TO PLACE ITS PRODUCTS WITH MORE THAN ONE, BUT FEWER THAN ALL, OF THE INTERMEDIARIES WHO ARE WILLING TO CARRY ITS PRODUCTS? |
SELECTIVE |
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WHICH TYPE OF DISTRIBUTION MEANS LIMITING DISTRIBUTION OF A PRODUCT TO A SINGLE OUTLET IN A PARTICULAR REGION? |
EXCLUSIVE |