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17 Cards in this Set
- Front
- Back
distribution |
movement of goods and services from producers to customers |
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1. They facilitate the exchange process by reducing the number of marketplace contacts necessary to make a sale 2. Distributors adjust for discrepancies in the market's assortment of goods and services via a process known as sorting 3. Involves standardizing exchange transactions by setting expectations for products, and it involves the transfer process itself 4. Facilitate searches by both buyers and sellers. Buyers and sellers together to complete the exchange process. |
What are the 4 roles of distribution? |
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marketing intermediary (middleman) |
wholesaler or retailer that operates between producers and consumers or business users |
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wholesaler |
channel intermediary that takes title to the goods it handles and then distributes these goods to retailers, other distributors, or business or B2B customers |
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retail store |
owned and operated by someone other than the manufacturer of the products it sells is one type of marketing intermediary |
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Service firms |
this category market primarily through short channel, because they sell intangible products and need to maintain personal relationships within their channels |
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Business Products |
this category usually move through short channels due to geographic concentrations and comparatively fewer business purchasers |
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broker |
agent wholesaling intermediary that does not take title to or possession of good in the course of its primary function, which is to bring together buyers and sellers |
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dual distribution |
network that moves products to a firms target market through more than one marketing channel |
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Nordstrom selling through stores, catalogs, and the internet, multiple tv channels |
What are examples of dual distribution? |
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direct channel |
marketing channel that moves goods directly from a producer to the business purchaser or ultimate user |
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direct selling |
strategy designed to establish direct sales contact between producer and final user |
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Are companies that carry goods from a producer to the business purchaser or ultimate user |
What are examples of direct channel? |
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Avon, Pampered Chef, and Tastefully Simple: are companies that offer products that they sale directly to the consumer |
What are examples of direct selling? |
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Reverse channel |
channel designed to return good to their producers |
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American Automobile Association Great Battery Roundup (AAA) |
What are examples of reverse channel? |
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Proceeds from producer to wholesaler to retailer to user |
What are traditional channel for consumer goods? |