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39 Cards in this Set
- Front
- Back
Retailing |
All the activities in selling goods or services directly to final consumers for personal, nonbusiness use. |
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Retailer |
Any business enterprise whose sales volume comes primarily from retailing. |
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Self Service |
Narrow product line. The limited, the body shop |
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Self-Selection |
Customers find their own goods, through they can ask for for assistance. |
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Limited service |
The retailers carry more shopping goods and services such as credit and merchandise-return privileges. Customers need more info and assistance |
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Full Service |
Salespeople are ready to assist in every phase of the 'locate-compare-select' process. |
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Specialy store department store supermarket convience store drug store discount store extreme value discount store off-price retailer superstore |
Types of Retailers (Store Retailers) |
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Nonstore retailing |
Has been growing much faster than store retailing, as shown in the rise of e-commerce and m-commerce. |
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Direct marketing |
Including telemarketing, direct mail, catalog marketing, and online shopping |
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Direct selling |
also called multilevel selling and network marketing, in which companies sell door to door or through at-home sales parties |
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Automatic Vending |
For impulse goods such as soft drinks and other products such as cosmetics |
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Buying Service |
A storeless retailer serving a specific clientele - usually employees of large organizations - who are entitled to discounts in return for membership. |
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Corporate chain store |
Two or more outlets owned and controlled, employing central buying and merchandising and selling similar lines of merchandise. Gap, pottery Barn. |
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Voluntary chain |
A wholesaler- sponsored group of independent retailers engaged in bulk buying and common merchandising. Independent Grocers Alliance (IGA) |
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Retailer Cooperative |
Independent retailers using a central buying organization and join promotion efforts. ACE Hardware |
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Consumer cooperative |
A retail firm owned by its customers. Members contribute money to open their own store, vote on its policies, elect a group to manage it, and receive dividends. Local cooperative grocery stores can be found in many markets |
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Franchise Organiztion |
Contractual association between a franchisor and franchisees, popular in a number of product and service areas. Duncan Donuts, Marriott, The UPS Store |
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Merchandising conglomerate |
A corporation that combines several diversified retailing lines and forms under central ownership, with some integration of distriubution and management. |
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Shopper Marketing |
Is the way manufacturers and retailers use stocking, displays, and promotions to influence consumers actively shopping for a product. |
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Role of Technology |
Retailers use technology for business operations, to enhance the consumer shopping experience inside the store and social media strategies. |
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direct product profitability (DPP) |
To measure a products handling cost from the time it reaches the warehouse until a customer buys it in the retail store. |
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Prepurchase services postpurchase services Ancillary services |
Retailers must decide on the services mix to offer customers. |
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Central location |
The oldest and most heavily trafficked city areas, often known as downtown |
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Regional shopping centers |
Large suburban malls containg 40 to 200 stores, typically featuring one or two nationally known anchor stores or a combination of big-box stores and smaller stores. |
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Community shopping centers |
Smaller malls with one anchor store and 20 to 40 smaller stores |
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Shopping strips |
A cluster of stores, usually in one long building, serving a neighborhoods needs for groceries, hardware, laundry and more |
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A location within a large Store |
Concession spaces taken by well known retailers like starbucks inside large stores, airports or schools. Specialty retailers located within a department store. |
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Stand-alone stores |
Freestanding store fronts not connected directly to other retail stores. |
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Private Labels |
Is a brand that retailers and wholesalers develop. In grocery stores in Europe and Canada, store brands account for as much as 40% of the items sold. |
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Generics |
Asre unbranded, plainly packaged, less expensive versions of common products such as spaghetti, paper towels, and canned peaches. |
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Wholesaling |
Includes all the activities in selling goods or services to those who buy for resale or business use. |
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Merchant Wholesalers Full Service wholesalers limited service whole sailers brokers and agents manufactures and retailers branches and offices specialized wholesalers |
Major Wholesaler types |
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Selling and promoting Buying and assortment building Bulk Breaking Warehousing Transportation Financing Risk bearing Market Information Management services and counseling |
Wholesaler Functions
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Supply Chain Management (SCM) |
Starts before physical distribution and includes strategically procuring the right inputs (raw materials, components and capital equipment), converting them efficiently into finished products, and dispatching them to the final destinations. |
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Market Logistics |
Includes planning the infrastructure to meet demand, then implementing and controlling the physical flows of materials and final goods from points of origin to points of use to meet customer requirements at a profit. |
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Integrated logistics systems (ILS) |
which include materials management, material flow systems and distribution aided by information technology. First is sales forecasting on the basis of which the company schedules distribution, production and inventory levels. |
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Market Logistic Objectives |
Many companies state this as "getting the right goods to the right places at the right time for the least cost". |
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Market Logistics Planning |
1. Decidingon company’s value proposition
2. Selectingbest channel design and network strategy 3. Developingoperational excellence 4. Implementingsolution |
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Market-Logistics Decisions |
• Order processing: how should wehandle orders?
• Warehousing: where should we locateour stock? • Inventory: how much stock should wehold?• Transportation: how should we shipgoods? |