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6 Cards in this Set
- Front
- Back
RoAS |
Return on ad spend |
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CAC |
Customer Acquisition Cost CAC = Total Ad Spend / Unique New Customers (or orders) Example: $ 200’000 spent, attracted 2’000 new clients -> Aquisition cost of $ 100. |
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LVT |
Lifetime Value |
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PPC |
Pay-per-click |
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ACL |
Average Customer Lifespan Average lenggt btw. first & last order of a customer |
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COGS |
Cost of Goods Sold |