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30 Cards in this Set
- Front
- Back
Conformity
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Any change in behaviour caused by another person or group
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Compliance
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Change in behaviour that is requested by another person or group
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Obedience
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Change in behaviour that is ordered by another person or group
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Informational influence
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Influence from other people that is motivated by a desire to be correct and to obtain accurate information
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Normative influence
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Influence from other people that is motivated by a desire to gain rewards or avoid punishment
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Social Norm
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A rule or guideline in a group or culture about what behaviours are proper and improper
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Autokinetic effect
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In a darkened room, a stationary point of light will appear to move periodically
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Crutchfield Apparatus
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Machine that consists of an electrical panel with several rows of lights; it allows the efficient study of conformity by simulating the responses of numerous hypothetical participants
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Foot-in-the-door technique
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Strategy to increase compliance, based on the fact that agreement with a small request increases the likelihood of agreement with a subsequent larger request
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Door-in-the-face technique
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Strategy to increase compliance, based on the fact that refusal of a large request increases the likelihood of agreement with a subsequent smaller request
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Norm of reciprocity
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The principle that we should give back in return any favours that are done for us
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Free-gift technique
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Strategy to increase compliance, based on the fact that giving someone a small gift increases the likelihood of agreement with a subsequent request
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Low-ball technique
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strategy to increase compliance, in which something is offered at a given price, then then, after agreement, the price is increased
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Scarcity Technique
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strategy to increase the attractiveness of a product by making it appear rare or temporary
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Liking technique
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increase complaince, based on the fact that people are more likely to assist other they find appealing than others they do not find appealing
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Norm of obedience to authority
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The principle that we should obey legitimate authorities
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Terror Management theory
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Model hypothesizing that recognition of their own mortality raises anxiety in humans, which they can reduce by affirming and conforming to their cultural worldview
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Social Impact Theory
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Model that conceives of influence from other people as being the result of social forces acting on individuals, much as physical forces can affect an object
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Psychosocial Law
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Principle in social impact theory that specifies the nature of the relation between the size of a group and its social influence. The principle predicts that as the number of social forces increases, overall social influence also increases, but at a declining rate
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Prejudice
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A negative attitude toward members of a group, whihc is ofter very strongly held
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Discrimination
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Negative, harmful behaviour toward people based on their group membership
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Genocide
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An attempt to systematically eliminate an ethnic group through banishment or murder
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Aversive racism
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"modern" kind of prejudice held by people who do not consider themselves prejudiced and who would find any accusation of being prejudiced aversive, but who nevertheless harbour some negative beliefs and hostile feelings toward members of minority groups
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Self-fulfilling prophecy
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A process in which a perceiver's expectancy about a target person influences the perceiver's behaviour toward the target person in such a way as to elicit the expected actions from the target person
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Subliminal priming procedure
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A method of activiating a schema or stereotype by flashing words or pictures very briefly on a computer screen in from of a participant
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Implicit intergroup bias
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Distorted judgments about members of a group based on a stereotype, which can occur without the person's awareness
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meta-stereotype
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a person's beliefs about the stereotype that outgroup members hold concerning his or her own group
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Scapegoat theory
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a theory proposing that prejudice occurs because members of dominnat groups use discrimination against members of weak target groups to vent their frustration and disapointment
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Realistic group conflict theory
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theory proposing that when groups in society are perceived to be competing with one another for resources, intergroup hostility can be aroused, which leads to prejudice
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Integrated threat theory
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theory proposing that prejudice results from four types of threats: realistic threats, symbolic threats, threats stemming from intergroup anxiety, and threats arising from negative stereotypes
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