Gopher Gold expanding globally would be a strategic and profitable decision for the company and should not be a challenging task, taking into consideration that the company is well established for over 70 years. Basically, with any company thinking of expanding and competing internationally one would run into many tradeoffs. Therefore, consideration have to be given to which type of method the company should use to enter the international market for this type of firm. Additionally, we have to examine the health of the foreign economy we are interested in expanding into, because as we all know economic conditions effect demand significantly. In my opinion franchising would be an excellent business method to enter the emerging
