Yinscape And Yanngsearch Case Study Analysis

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Introduction
In this individual discussion post, a review of the merger of Yinscape and Yanngsearch is explored to create and share a vision of the shape and spirit of this newly-merged, cross-national company. Vision looks forward to desired outcomes and often looks to growth opportunities and therefore implies a need for leadership (Calland, 2015). Acting as CEO, delivery of a speech to top managers to communicate the personal vision will highlight the envisioned future for the merged companies. As the organizational future likely includes transformational change, delivery of the vision shortly after acquisition and in advance of any actual changes is considered indispensable (Jick & Peiperl, 2011, p. 113).
CEO outreach to management
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Some may question the result of a union of such operational differences, but as representative of the ancient Chinese yin and yang concept of two halves joined to create wholeness, the combined talent, performance, service, professionalism, creativity, and innovation of the Yinscape and Yanngsearch workforce will be complementary to our vision. This vision includes leading our newly formed family to greater success with our existing specialized business-to-business internet services while leveraging our innovative talent and creativity to explore market opportunities to further expand our services and offerings. As our company grows from number two to number one, we will be the dominant player in our market while remaining loyal to our commitment to performance, service, and innovation. Our strategy will include the cultural integration of our workforce across geographical regions and multiple …show more content…
We will work hard, but will do so together. The message to you, and that I wish for you to continuously share with each member of your teams, is that while we may have different titles and responsibilities, we are all equal and will only succeed if we work together. As we are reminded from Peter 5:3, “not domineering over those in your charge, but being examples to the flock,” our leadership should be about doing and showing and not merely telling. I therefore plan to be with you every step of the way through regular in-person visits to each location, Mumbai and California, regularly scheduled management forums, and summits to communicate and engage the workforce. The expectation is that our employees are empowered, productive, contributing, and happy. To ensure their participation in our path forward, there will be regular and ongoing on-site visits and exchanges between all within our organization to provide input and offer suggestions. Following this meeting, another will be scheduled to share this same message with the entire workforce. I wish for all of you to join me as we share, listen, and seek input on our journey

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