Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
45 Cards in this Set
- Front
- Back
Media Multitasking |
Simultaneous exposure to messages from different media |
|
Demassification |
Media's focus on narrower audience segments. (more specific + personal) |
|
Narrowcasting |
Seeking niche audiences. (as opposed to the traditional audience building concepts of bigger is better) |
|
Orson Wells |
"War of the Worlds" broadcast demonstrated mass media effects on people |
|
Bullet Theory or Powerful Effects Theory |
Media have immediate, direct influence on people. (Walter Lippmann) |
|
Minimalist Effects Theory |
Media effects are mostly indirect |
|
Two-step flow |
Media affects individuals through opinion leaders. (Opinion leaders are influential friends, acquaintances)
|
|
Multi step Flow |
Media affects individuals through complex, interpersonal connections. Social relationships. |
|
Cumulative Effects Theory |
Elisabeth Noelle-Neumann. Theory that media influence is gradual over time. Redundancy drives home messages from media.
|
|
Agenda Setting Theory |
Media tells you what to think about. |
|
Cultural Imperialism
|
Sending media to other parts of the world. Creates stereotypes. |
|
Stereotyping |
Using broad strokes to facilitate storytelling. Shorthand used to communicate things quickly. Can perpetuate social injustice.
|
|
Cathartic Effect |
Media provides a type of "release". Seeing violence helps keep people from acting it out. |
|
Aggressive Stimulation |
If you watch violence, you become more violent.
|
|
Catalytic Theory |
Media violence contributes to real-life violence.
|
|
Mirror Theory |
Media reflects what already exists in society. |
|
Desensitizing Theory
|
Tolerance of real-life violence grows because of exposure to violence in media.
|
|
Photography and movies have relied on what kind of technology for most of their history? |
Chemical |
|
Johannes Gutenberg |
Invented movable metal type in the 1440s. Allowed mass production of literature.
|
|
Frederick Ives
|
Invented halftone (shades of gray) in 1876. Made photography possible.
|
|
Henry Luce
|
Magazine innovated who created Life magazine. Type of magazine with over sized images that focused on visual impact.
|
|
Mathew Brady |
Created photographic record of U.S. Civil War. |
|
George Eastman |
Developed celluloid film (Kodak camera).
|
|
Lumiere Brothers |
Opened first movie hall using projectors. |
|
Thomas Edison invented what recording device? |
Phonograph (1877) |
|
Emile Berliner |
Created the ability for mass production of records. |
|
Joseph Maxfield |
Introduced electrical sound recording in 1920s. (Amplification) |
|
Samuel Morse |
inventor of telegraph in 1844 |
|
Heinrich Hertz |
Demonstrated existence of radio waves 1887 |
|
Guglielmo Marconi |
Transmitted the first wireless message in 1895. |
|
Arthur C. Clarke |
Devised the concept of satellites in geosynchronous orbits for communication.
|
|
Gatekeepers |
Media people who control the flow of information. (Editor for example) |
|
Ben Day |
Launched The Sun. Cost a penny a copy and developed an audience to advertisers. Made media a marketing tool. |
|
Benjamin Franklin |
First printer to get wealthy by owning a chain of newspapers. (reduces costs for each one) |
|
Paywall |
Blocks access to a website's content unless a payment is made. (most online newspapers have them) |
|
Rupert Murdoch |
Owner of media conglomerate News Corporation, including Fox News. |
|
Muckraking |
"investigative reporting", finding dirt on people. |
|
Conglomerate |
Smaller companies group under a single parent company. |
|
Mary Baker Eddy |
Founded the Christian Science Monitor in 1908. |
|
Cooperative |
An organization owned and run jointly by members that share profits or benefits. (example- Associated Press) |
|
Scarcity Model |
When a resource is finite, government decides who gets it. (aka Radio frequencies) |
|
1789 Postal Act |
Government discounts for mailing newspapers. |
|
Underwriting |
Paid non-advertising. Connects sponsors name to something without actually advertising. |
|
Legals |
Required, paid advertising. Required by law. Budget plans or other government meeting notes. |
|
Trade groups |
An organization created by related endeavors, sometimes competitors, to pursue mutual goals. |