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10 Cards in this Set

  • Front
  • Back

95-5-1 rule

In any industry 95% of practitioners will have done just enough to qualify; 5% will be very good at what they do; 1% will be true Masters

80 20 rule

All systems are lopsided and skewed. 80% of your results will come from 20% of your inputs. 80% of your problems will come from 20% of customers.

RFM - recency frequency and money

Recency is how long ago your customers bought from you.



Frequency is how many times a customer bought from you.



Money is how much a customer spends with you either a little or a lot


RFM (2)

sort your customers buy their highest rfm scores and focus on them

Growing your Business

It's possible to grow your business 50-500% by focusing on the top 1% of customers

Rate determining step

When a process occurs over multiple steps and the products of one reaction become the reagents for another, the rate determining step is the slowest part of the chain of reaction. It forms a bottleneck that defines the amount of time needed for the entire reaction to occur. In learning, certain rate determining steps will bottleneck and control the speed at which you can become more proficient overall. The RDS is the 80% of results held back by the 1 or 2 RDS'.

Focused Drills on Rate Determining Steps

Since RDS' govern your overall competence with a skill, improving them thru drilling / practice will improve you faster vs practicing every aspect of a skill at once.

Drills and cognitive load

When practicing a complex skill, your cognitive resources (attention, memory, effort, etc) are spread over different aspects of the task. Drills resolve this by simplifying a skill so you can focus cognitive resources on a single aspect.

Choosing useful drills

Which aspect of a skill, if improved, would cause the greatest Improvement in your abilities, for the least effort?



It's tricky to design a drill that trains your weak component (RDS) without artificially removing what makes it difficult in actual application.

Cycle Direct learning then drilling

When learning a skill, first practice directly, emulating what that skill will be specifically like in the real world. t



Then drill aspects that are weak, rate determining steps, then do more direct practice.