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10 Cards in this Set
- Front
- Back
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A(n) ________ is a personal diary-like web page
that is created by an individual and may also contain links to other related sites that the writer feels are relevant. |
Blog
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A practice, using the Internet, designed to deliver
a groundswell of opinion or marketplace demand for a product is called ________. |
Viral marketing
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On the Internet, ________ have created a new form
of web advertising similar to television programs with recurring episodes in a developing story. |
Webisodes
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All of the following are types of Internet
Advertising EXCEPT: |
Phone Messages
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Which type of communication is believed to be
the most; persuasive type of communication available to marketers? |
.......
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Little electronic bugs that can be placed on
your computer by a web server to track your movements online are known as ________. |
Cookies
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Blasting millions of unsolicited e-mail messages
to e-mail in-boxes is called ________. |
Spamming
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The two permission-marketing strategies for consumers
to control their inclusion on e-mail lists are opt-in and opt-out. |
True
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In an attempt to stand out among the media
clutter, several companies have begun integrating brands into the content of television shows, which is known as ________. |
Advertainment
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The major concern advertisers have about the
Internet is that messages cannot be directed right to specific individuals and groups. |
False
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