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42 Cards in this Set
- Front
- Back
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Marketing Aspect |
Chapter 2 |
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Marketing |
Considered the most important area |
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Marketing |
Describes market situations where the product can be identified through demand analysis |
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Product Description |
The primary (and secondary, if any) product/s of the proposed project is/are to vividly described into this section |
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Industry Profile |
Describe the general trade practices of an industry or business which sells the same product. |
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Mission Statement 30 |
Usually ____ words or fewer. Explaining the reason for being and their guiding principles. |
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Goals |
These are destinations. |
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Objectives |
Are progress markers along the way to goal achievement |
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Demand Geographic/ Demographic Segmentation |
Pinpoints the specific customers who are willing and are able to buy the proposed product/s. Could be done through? |
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Demographic Segmentation |
Determines whom, in a particular place , the products will be offered. |
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Supply |
It represents the number of sellers/ producers selling similar products. Referred to as competitors |
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Tag Lines |
Probably second most noticeable element of a business identity. It summarize the product or servicr offering, build trust or incite to buy |
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Marketing plans or strategies |
Should be done in order to attract customers and even the cutstomers of the competitors |
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Occupants |
Who are the target marker? What are their values, culture, religion? |
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Object |
What makes the product attractive? |
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Objective |
What are their objectives in buying the product? |
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Occasions |
When do the customers usually buy the products? |
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Outlet |
Where could the target buyers buy thr product? |
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Organization in the Family |
What is the customer's role in the family |
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Product Promotion Pricing People Place or Channel Distribution
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5 P's of Marketing Mix |
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Product |
What should be done with the product so that it will be more attractive than the competitor's products? |
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Promotion |
What promotional activity should be done in order to compete wuth promotions of the current suppliers |
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Advertising Prints Online Marketing Direct Market Publications Promotion |
Promotions Types |
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Pricing |
What terms of sale will increase the selling value of the products |
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Cost- Plus Method |
It is the simple method. The cost of the product is figured out and tacked on a little somethinf for profit |
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Market Oriented Method |
This is not based on cost, butt on the interaction of demand and supply |
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"Loss" Leader Strategy |
Some products may be sold at a losing preposition to attract customers to go to their stores. The mark-up is taken from other products |
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Psychological Pricing |
Stating the price on a lower scale. For example, P2.95 instead of P3.0 |
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Value for Money Pricing |
This pricing approach is nkt aimed at maximizinf profit per single purchase but in bulk of quantity |
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Pricing Factor Segmentation |
The seller subdivides the market into groups reponsive to price and price deals, products quality, etc. 50% Discount per pack 50% Discount on all products at 8:45 pm everyday |
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Marked Down Pricing |
In cases where demand is limited and competition is intense, the usual mark-up pricing approach is temporarily suspended in favor of a mark down to capture a segment of the market. The concept behind the mark down pricing us the thought that the lower you can make your price, the more you sell |
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Bonus Pack Pricing |
For the end-users, this is commonly used so that they will buy more than the required quantity. Ex: Buy 34 at the price of 30 |
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Place or the Channel of Distribution |
Describe how one will reach his customers |
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People |
This refers to the sales man who will be selling and promoting the product |
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Red |
High arousal Heat of sun and fire Power, energy, passion, love , aggression, danger |
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Orange |
Heat of the sun and fire High arousal Energy, balance, and warmth |
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Yellow |
Heat of sun, fire High arousal color Optimism, hope or cowardice and betrayal |
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Green |
Coolness of leaves Nature, health, goodluck, jealousy |
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Blue |
Sea and sky Trust, security, order and cleanliness |
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Purple |
Low arousal Spirituality, mystery, royalty, arrogance |
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Packaging |
Has to be marked and labelled |
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Protective Attractive Regulations complaint Low cost |
4 rules of packaging |
