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3 Cards in this Set
- Front
- Back
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Procedure |
The study involved over 10,000 people from 37 different cultures. Participants were asked to rate each of 18 characteristics on how important they would be in choosing a mate |
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Findings |
Resources: women more than men desired mates who were ‘good financial prospects’ Physical attractiveness: men placed more importance on physical attractiveness Youth: men universally wanted mates who were younger than them due to their increased fertility |
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The power of sexual selection |
It becomes clear why sexual selection is such a powerful influence on mate selection when we consider the impact on future generations |
