Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
39 Cards in this Set
- Front
- Back
5 Canons
|
Invention
Arrangement Style Memory Delivery |
|
Maslow's Hierarchy of Needs
|
Bottom to Top
Biological Physical Safety Social Needs Self-Esteem- feel good about self Self-Actualization- meeting capabilities |
|
Claim
example |
States the position on the issue you have chosen to write about
You should buy |
|
Warrant
example |
Facts or principles
People want whiter |
|
Evidence which you cite to support claim
example |
Data
Studies show |
|
Reasoning
|
drawing a valid conclusion from evidence
|
|
Inductive Reasoning
|
reasoning from particular facts to a general factual conclusion
|
|
Deductive Reasoning
|
General Principle, to specific fact, to specific conclusion
|
|
Tests for Validity for Inductive Reasoning
|
Number
Sample Size Representative Counter-examples |
|
Steps in Group Decision Making
|
Define the Problem
Brainstorm Criteria- decide how to eval bstorm Research Decide on Best Solution |
|
irrelevant topic is presented in order to divert attention from the original issue
|
Red Herring
|
|
Only two alternatives are given to the problem.
|
False Dilemma
|
|
Supporting premise with the premise rather than the conclusion
|
Circular Reasoning
|
|
When one event procedes another in time, then assumes the first event caused the second
|
Post Hoc
|
|
Attacking an exaggerated version of your opponent's position
|
Straw Person
|
|
Makes no sense
|
Non Sequitor
|
|
If negative feeling, must be wrong
If positive feeling, must be right |
Appeal to Emotion
|
|
Suggests one or more events will occur based on another event
|
Slippery Slope
|
|
Abusing and discrediting your opponent
|
Ad Hominem
|
|
Monroe's Motivated Sequence
|
Attention
Need Satisfaction Visualization Action |
|
4 components of Attention
|
Gain attention and interest
Arouse emotions Call forth relevant responses Phase into next part |
|
Need
Def 4 Techniques |
Make the audience aware and deeply concerned about the problem
Statement Illustration Ramification Pointing/Relevence |
|
Satisfaction
Answers: Have the audience: 4 Strategies |
What can I do
Understand what they can do and show they can make a difference Statement, Explanation, Theoretical Demonstration, Practical Demonstration |
|
Visualization
Does this by 2 things 3 Methods |
To intensify reactions
Project the future and vividly portray beliefs Positive, Negative, Contrast |
|
Action
|
This is emotional climax
|
|
Factual Claims
|
Trees will die
|
|
Value Claims
|
Capital punishment is wrong
Uses killing is always wrong, capital punishment involves killing a human being |
|
Equivocation
|
partially correct statement or undefined ambiguous word is used to obscure the truth
-you can't flourish without being literate |
|
Stacked Evidence
|
Only one side of the argument is presented
-Cat's are superior because they are cleaner and more independent |
|
Evaluate Messages
For 2 things |
Artistic- Does it fulfill the rhitorical demands
Intellectual Soundness-Testimony, Evidence, reason, emotional appeals, and language |
|
Message
|
A set of behaviors that be transmitted in a way for the receiver to understand them.
|
|
The use of communication to incluence other's beliefs and actions
|
Persuasion
|
|
Speech Prep Process
|
Occasion
Purpose Design Message Assessing Situation and Topic Understand Audience Formulate Purpose and Thesis Conclusion |
|
Laissez Faire
|
Declines responsibility, lets group work on own, they are a resource,
|
|
Non Directive
|
Avoids dominating group, encourages members responsible, provides feedback
|
|
Authoritarian
|
Impose their will, dominating
|
|
Democratic
|
Free and loving
|
|
The Standard Agenda
|
Define Problem
Brainstorm Establish Criteria Conduct Research Devise Solution Devise how to conduct Solution Prepare Final Report |
|
Monroe'es
|
Attention
Need Satisfaction Visualization Action |