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8 Cards in this Set
- Front
- Back
Perception |
Process by which individuals select, organize, and interpret stimuli into a meaningful and coherent picture of the world |
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Repositioning |
Process by which a company strategically changes the distinct image and identity of that its products, services, and brands |
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Sensation |
Immediate and direct response of the sensory organs to stimuli. |
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Stimulus |
Any unit of input to any of the senses |
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Sensory receptors |
Human organs (eyes, nose, mouth, and skin) that receive sensory inputs |
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Absolute threshold |
The lowest level at which an individual can experience a sensation. The point at which a person can detect a difference between "something" and "nothing" is that person's absolute threshold for that stimulus |
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Sensory adaptation |
"Getting used to" certain sensations and becoming accommodated to a certain level of stimulation. |
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Ambush marketing |
Placing ads in places where consumers do not expect to see them and cannot readily avoid them. Ex. Brand names stamped on eggs at store, brand names featured on video screens in taxis. Etc. |