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21 Cards in this Set
- Front
- Back
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Define *Promotion*:
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An attempt by marketers to inform people about products and to persuade them to participate in an exchange.
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Define *Promotion Mix*:
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The combination of promotional tools on organization uses.
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Define *Integrated Marketing Communiction*:
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IMS is a technique that combines all the promotional tools into one comprehensive and unified promotional strategy.
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*Advertising* is:
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Paid, nonpersonal communication through various media by organizations and individuals who are in same way identified in the advertising message.
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Define *Informercial*:
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A TV program devoted exclusively to promoting goods and services.
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Define *Personal Selling*:
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Face-to-Face presentation and promotion of products and services.
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Define *Prospecting*:
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Researching potential buyers and choosing those most likely to buy.
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Define *Qualify*:
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In the selling process, to make sure that people have a need for the product, the authority to buy, and the willingness to listen to a sales message.
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What are *Prospects*?
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People with the means to buy a product, the authority to buy, and the willingness to listen to a sales message.
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Define *Closing Techniques*:
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Ways of concluding a sale including getting a series of small commitments and then asking for the order and showing the client where to sign.
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What is a *Consultative Salesperson*?
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A salesperson who begins by analyzing customer needs adn then comes up with solutions to those needs.
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Define *Public Relations*:
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The management functions that evaluates public attitudes, changes polices and procedures in response to the public's requests, and executes a program of action and information to earn public understanding and acceptance.
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Define *Publicity*:
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Any information about an individual, product, or organization that's distributed to the public through the media and that's not paid for or controlled by the seller.
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What is a *Sales Promotion*:
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The promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities.
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What is *Sampling*?
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A promotional tool in which a company lets consumer have a small sampled of a product for no charge.
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What is a *Word-of-Mouth Promotion*?
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A promotional tool that involves people telling other people about products they've purchased.
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Define *Viral Marketing*:
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The term now used to described everything from paying people to say positive things on the Internet to setting up multi-levle selling schemes whereby consumers get commissions for directing friends to specific websites.
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What is a *Push Strategy:?
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Promotional strategy in which the produce uses advertising, personal selling, sales promotion, and all other promotional tools to convince wholesalers adn retailers to stock and sell merchandise.
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What is a *Pull Strategy*?
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A promotional strategy in which heavy advertising and sales promotion efforts are directed toward consumers so that they'll request the products from retailers.
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What is an *Interactive Marketing Program*:
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A system in which consumers can access company information on their own and supply information about themselves in an ongoing dialogue.
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What is an *Interactive Marketing Program*:
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A system in which consumers can access company information on their own and supply information about themselves in an ongoing dialogue.
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