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86 Cards in this Set
- Front
- Back
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as confidence intervals increase, confidence levels increase
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true
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original syndicated programming is typically sold to stations on an annual contract basis
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true
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the longer the program, the greater the number of episodes, the more well-known the stars, the higher cost per program for an off-network series
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false (30 min shows are more valuable)
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an off-network series with 100 episodes being purchased for 7 plays over no more than 7yrs .at a cost of 10,000 per episode would cost the station 1000000
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true 7 episodes 7yrs doesn't matter just 100 episodes at 10,000 a per episode
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when networks partially or totally support the development of a pilot program for a potential series, the dollars given to the production complany are referred to as upfront capital
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TRUE (risk capital is the other and would be false)
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% of households with "sets on" tuned to a station or network is
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share
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raido rating by diary would match with
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ARB
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Difficult to change would match with
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"HUT level or PUR level"
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at least equal to but usually greater than ratings would match with
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share
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network ratings collected by people meters would match with
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NTI (Neilson television index)
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semi-autonomous governmental agency
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CPB
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public TV network
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PBS
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Sesame Street
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CTW
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public radio network
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NPR
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Original funding source for NET
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none of above = SAGA (semi autonomous government agency
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Low-budget, highly-targeted successful film
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EASY RIDER
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top-20 film in terms of gross dollars
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none = Titanic
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example of "bigger and better" to combat the growth of TV
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West Side Story
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Established that the governmet could not regulate motion pictures
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none = Will Hays and the Hays Code-
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in-class so called "character" film
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breakfast Club
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network compensation/”O&O’s”/”clearing
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money that comes to stations to have their show O&O=owned and opperated
clearing = make decision to accept and air shows |
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importance of news to local TV/trends in TV
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25% revenue and 50% profit for local
news is only thing actually being produced localy |
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network series
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natinally produced and distrubuted , carried by affiliates, financed by national ads within the shows
radio shows pay for network shows, tv stations get paid for displaying primetime network shows better programming for the cost |
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syndication
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national production co. makes available programming for local stations to "air" within a praticular market
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off-network series
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re-runs, right to air episodes, usually a package deal
local broadcaster sells "all" the ads and keeps the revenue |
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barter
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combination of local /national ads in shows , program plus some ads so you can have show at reduced price
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ex. of network barter
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tonight show, goodmorning america
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ex. of syndicated barter
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oprah, ellen,
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risk capital
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producers money= bc the possiblity of losing it all is quite high
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upfront money
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network dollars= in exchange they have some/all control
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evolution of educational broadcasting into public broadcasting
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evolved slowly - in beg. 75govt fund/25 fundraser money
now it is 25/75 |
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CPB
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Coorperation for Public Broadcasting
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CTW
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childrens television workshop= sesame street
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NPR
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Natinal Public Radio
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PBS
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public broadcasting system
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carnegie commission
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job to study public broadcasting and found that people would not watch if it was called "educational"
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underwritign
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by law can not sell ads so they say funded by a grant from ford
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Peter Roget/Thomas Edison/Lumiere Brothers/George Melies
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early pioneers
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thomas edison
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kinetoscope- small machin plays film back one scene at a time No sound No cuts
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Lumiere Brothers
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want more than 1 scene at a time and want to show many people at once, they charge people, but still no sound or no cuts
"film records reality" |
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George Melies
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takes one shot but creats scenes by settin gup sets "medium of imagration" "sort of" special effects
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Edwin S. Porter
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"film as Narrative" great train robbery - multiple shows in same scene
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DW Griffith
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"film as Art"
** Birth of a Nation-anti slave film 1st full lengh motion picture *Intolerance 1916- mans inhumanity to man |
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sergei Eisenstein
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potemkin, fast cutting featuring "the Odessa steps" editing sequence
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Edwin S Porter
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Great Train Robbery
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Intro to sound
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Jazz singer
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Gone with the Wind/Citizen Kane
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30's and 40s the industyr was fully devloped
gone with wind = top 10 ajusted for inflation citizen kane = top 10 films by american film industy |
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Paramount vs USA
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govt aware that indep films will not have a change against large comp. that own thearter sna their movies
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fims reaction to growht of tv
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/The Robe/The 10 Commandments vs., etc. bigger is better, target audience and bc a temporary fix to bring back people to theatres
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Breakfast club and rainman
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character films
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film trends (marketing, pre-selling, etc.)
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growth of multiple screen thearters, higher ticket price, more character films
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documentary film/development/then and now
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both art form and serious way of doing films, emphasis on factual,
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Nanook of the North
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Robert Flaherty- recording of Eskemos lives silent film
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Harvest of Shame
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CBS aired before thanksgiving plight of migrrant workers ... it's all about timing
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/ /Bowling for Columbine/Fahrenheit 911/Roger and Me/ Sicko
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Michael More= contemporaty documentarium
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Baseball.The civil War.
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Ken Burns= all of non-photgraphed events- contemporary documentarian
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Selling of the pentagon
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all about timing, vietnam war ear
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Robert Flaherty-
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Nanook of North = eskimo documentary
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Frederick Wiseman
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Hospital, Juvenile Court, Welfare
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advertising defined
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controlled, mediated, paid for, persuasion
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Advertising is NOT
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publicity, sales, promotion, marketing
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ad agencies
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account executives, creative departments, meida buying, research
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ancillary industires
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photographer , market reserach
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adverstsiers marketing
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sales, outlets, regional
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adversisers communication
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awareness, knowlege, attitudes, values
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product/price/place/promotion/the 4 p’s
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pruduct=change it, make it what people want
price=how much of profit place=shelf space, want people to see it promotion=advertising |
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Ad agency revenue
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commisons on media time and space 25% or direct fee
markup services=everytime you use a resource ex. photographer you make prudct bc you need to pay off their services |
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Strengths of media as adversting vehicles
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Newspaper=comminty-wide covercae, inexpensive easy to change ads
TV=visual, flexible, targeting radio=flexible, targeting, inexpensive, repetitoin mag= high quality, visual, targeting |
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weaknesses of media as adversting vehicles
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newspaper= quality is concern, targeting difficult
TV= exlpensive Radio= no pics, quality poor mag= inflexible , dealdlines months before goes out, repetions is problematic |
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principles and logic of buying time and space/ reach vs. frequency
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1- more advers spend less cost
2-larger audience higher cost 3-desired targets are higher cost 4- more control the adver. wants the higher the cost |
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Audit Bureau of Circulation (ABC)/cost per thousand/CPM
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indept associating that certifies circulation numbers
CPM=cost per thousand |
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A.C. Nielsen/ARB/people meters/diaries
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locally (NSI) natinally (NTI)
people meters- put in home to for you to record what you want when |
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Statistic/sample/parameter/universe/
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everytime we sampe we get a statistic, the statistic estimate a universe of what people are watching which is a parameter of the US
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error/confidence interval/confidence level
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error is in BIBLE size of error around the statisit is the confidence interval , the bigger the sample the bigge the universe/parameter
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Ad. regulation
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primarly Federal Trade Commision (FTC) could be FCC, SEC, DOJ, FDA
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Puffery
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is allowed is not regulated 90% of what we hear on tv/radio , ex. we have the best gum
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deception
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that which would be misleading to a normal person
implied exclusivly |
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Implied Exclusivity
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sometimes it is wrong to tell the truth, ex wonderbread
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advertising effects on children/consumerism/consumption
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need to protect children, cynicalrealisic, through kids to parents, special rules
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public service ads (PSAs)/impact/long-term beliefs/lack of repetition
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PSA are free, like ads, but gree, like ads but for a cause
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NTI
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Locally AC Nielson
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NSI
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nationaly AC Nielson
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Raing
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% of "homes" on/turned to your station/network from the "universe of homes (sets ON or off)
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Share
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% of "homes" on/turned to your station from those watching /listening to something at that particular time (sets ON)
usualy a larger number |
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Sweeps
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4 week period 4-5x a year ad. a lot
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Hyping
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when you ad all year and get ratings, you try to outdo during hyping to get good ratings
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