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65 Cards in this Set
- Front
- Back
social class hierarchy |
the grouping of members of society according to status from high to low over |
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overpriveldged |
families with an income higher then average in thier social class |
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class average |
families with an avg income in a class |
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underprivileged |
families below the avg income in thier class |
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trickle down effect |
trends that start in upper class and are then copied by lower class |
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status float |
trends that start in the lower and middle and move up |
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inherited status |
status that derives from parents at birth |
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earned status |
status aquired later in life through achivments |
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upward mobility |
raising ones status level |
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downward mobility |
losing ones social standing |
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status panic |
the inabaility of children to reach thier parents level of social status |
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social class fragmentation |
the dissappearance of class distictions |
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conspicous consumption |
the aquisition and display of goods and services to show status |
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conspicious waste |
visibly buying products and servicews that one never uses |
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status symbols |
products or services that tell others about someones social class standing |
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parody display |
status symbols that start in the lower social classes and move up |
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fraudulent symbols |
symbols that become so widely adopted that they loose their status |
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compensatory consumption |
the consumer behavior of buying products or services to offset frustrations or difficulties in life |
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upper class |
the aristocracy new social elite and upper middle class |
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middle class |
primarly white collar workers |
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working class |
primarly bluw color workers |
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nuclear family |
father mother children |
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family life cycle |
different stages of family life depending on the age of parents |
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instrumental roles |
roles that relate to tasks affecting the buying decision |
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expressive roles |
roles that involve an indication of family norms |
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autonomic decision |
decisions equally likly to be made by man and woman |
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syncratic decsioson |
decision made jointly husband and wife |
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concession |
giving in on some points to get what one wants in other areas |
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value system |
total set of values and thier relative importance |
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global values |
a persons most enduring strongly held and abstract values that hold in many situations |
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terminal values |
highly desired end statesuch as social recognition |
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instrumental values |
the values needed to achive the desired end state |
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domain specific values |
values that may only apply to a particular area of activities |
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materialism |
placing importance on money and matarial goods |
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terror mgmt theory |
theory that explains how individuals try to deal with anxiety over death |
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hedonism |
the rpinciple of pleasure seeking |
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value sgmentation |
the grouping of consumers by common values |
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means end chain analysis |
a technique that helps us understand how values link to attributes in products and services |
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Rokeach value survey |
a survey that measures instrumental and terminal values |
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List if values |
a survey that measures nine principal values in consumer behavior |
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personality |
an internal charachteristic that determins how ppl behave in situations |
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locus of control |
how ppl interpt why things happen |
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optimum stimulation level |
peoples prefared level of stimulation which is usually moderate |
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dogmatisim |
tendancy to be resisitent to change |
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need for cognition |
trait theat describes how much ppl like to think |
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national charachter |
the personality of a country |
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Activities intrests Opnions (AIOS) |
3 components of lifestyle |
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values and life style survey |
a psychographic tool that measures demographic value attitude and lifestyle
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opnion leader |
a ppl who acts as an info broker btween the mass media |
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gate keeer |
sources that control the flow of info |
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market maven |
a consumer on whom others rely for info about market in general |
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aspirational refernce group |
a group that we admire adn desire to be like
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associative reference group |
a group we belong to |
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dissociative refernce |
a group we do not want to emulate |
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primary refernce group |
group we have physical face to face with |
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secondary reference group |
group we dont have direct contact with |
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homophily |
the overal similarity among members in the social system |
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tie strenthg |
the extent to which a close intimate realasionship connect with ppl |
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embedded markets |
markets in which the social relationship among buys and sellers change the way the market operates |
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consumer socialization |
the process by which we learn to become consumers |
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norms |
collective desicions about what constitutes appropriate behavior |
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brand choice congurence |
purchase of the same brand as members of the group |
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reactance |
doing opposite of what group wants |
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coercive power |
the extent to which the group has the abailit to deliver rewards and sactions |
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