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18 Cards in this Set
- Front
- Back
Delayed marriage
Cohabitation (+1/2 HH, more in Sweeden) Dual-Career Families (DINK’s) Divorce (4/10) Smaller Families |
house hold trends
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individuals are active, stable, and enjoy hands-on or manual activities such as building, mechanics, machinery operation and athletics
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realistic
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individuals are analytical, intellectual and observant, and enjoy research, mathematical or scientific activities.
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investigative
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individuals are original, intuitive and imaginative, and enjoy creative activities such as composing or playing music, writing, drawing or painting, and acting in or directing stage productions.
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artistic
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individuals are humanistic, idealistic, responsible and concerned with the welfare of others. They enjoy participating in group activities and helping, training, caring for, counseling or developing others.
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social
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individuals are energetic, ambitious, adventurous, sociable and self-confident. They enjoy activities that require them to persuade others, such as sales, and seek out leadership roles
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enterprising
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individuals are efficient, careful, conforming, organized, and conscientious. They are comfortable working within an established chain of command and prefer carrying out well-defined instructions over assuming leadership roles.
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conventional
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famous behaviorists that focus on the behavioral approach. ex. nurture
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pavlov and skinner
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what are the 5 approaches to studying personality?
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Psychoanalytic Approach, Behavioral Approaches, Phemenological Approach, Social-Psychology Approach, Trait Theory Approach
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enduring beliefs [that] a given behavior or outcome is desirable or good.”
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values
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materialism, home, work and play, individualism, family and children, health, hendoism, youth, the environment, technology,
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values of western culture
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is a trend in which more Americans own their own homes and spend more time there than in previous eras.
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cocooning
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--------- consumers who prefer interdependence and social relationships.
------------ consumers tend to put more emphasis on individual freedom and assertiveness. |
Allocentric, Indiocentric
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Consumers are increasingly operating on the principle of ---------, or pleasure seeking, and desire products and services that simply make them feel good
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hedonism
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A main characteristic of the different social classes is that
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each one tends to hold values that differ from the other classes.
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Marketers can identify groups of consumers who have a common set of values that are different from those in other groups, a process called----------.
Values can be useful in understanding just what attributes consumers within a market segment are likely to find important in a product and therefore what may motivate them to buy one brand over another. |
value segmentation
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“Patterns of behavior represented by consumers’ activities, interests, and opinions (AIOs)”
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lifestyles
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Lifestyles can be used to identify consumer segments for various offerings.
------------has important cross-cultural implications. |
Lifestyle segmentation
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