Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
19 Cards in this Set
- Front
- Back
|
The two KEY reasons for Business plan
|
1. To obtain Finance
2. Mitigate avoidable risk |
|
|
Three parts of the cumulative commercialization risks
|
D (Development) + CA (Customer acceptance)+ MS ( market share)
|
|
|
Content and Focus
|
#1 Value Proposition
#2 Management team #3 Financials #4 Technology-if applicable |
|
|
Plan content and Length
|
1. Executive summary
2. Company 3. Management 4. Product 5. Market 6. Competition 7. Sales and Marketing 8. Operations 9. Risk and Response 10. Financials ( narrative) |
|
|
The Business plan Summary focus on
|
People, Opportunities, Context , Risk and decisions contingencies
|
|
|
what is the business plan
|
Its a discussion fo people, opportunity, context and risk as a moving target.
|
|
|
A great company is
|
Powerful brand, value creation, things people really need or love.
|
|
|
Executive summary
|
1. Description
2. opportunity and strategy 3. Value 4. Competitive advantage 5. Team 6. Basic Economics |
|
|
Market research key elements (3)
|
1. Marketing philosophy
2. Segmentation 3. Consumer behavior |
|
|
Merck
|
Pharmacy, core value Honesty and integrity
|
|
|
BHAG
|
big, hairy, audacious goal
|
|
|
Important areas of the pitch of your plan
|
1. passion
2. Making meaning not money 3. Talk to them not at them |
|
|
Components of the deal
|
1. company valuation
2. deal structure 3. deal negotiation |
|
|
Key Tents of deals
|
1. no deal is perfect
2. know your adversary 3. good deal is when everyone wins 4. The devil is in the details |
|
|
deal defined
|
Economic agreement between at least two parties, involves cash flow strams
risk value |
|
|
Type of negotiator
|
Bam bam
Great unprepared Scripted Nice guy |
|
|
KEy negotiation realities , only two keys
|
Knowledge and information
|
|
|
Entrepreneurial finance
|
1. long vs short
2. Sharing the value- cust, shareholders, employees 3. Risk management more later |
|
|
Three main elements of deals
|
cash, time and risk
|
