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40 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Reciprocity |
Buy from me |
I'll buy from you |
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Diffusion |
Spread of innovation |
Innovation spreads |
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Logistics |
Reverse flow |
Reverse flow
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Retailing |
Sales of goods |
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Unsought |
Unknown product |
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Mission statement |
Long term vision |
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Marketing mix |
The 4 P's |
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Test marketing |
Introduction of a product |
Marketing program |
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Buying center |
Purchase decision |
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Channel conflict |
Clash |
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Benefits |
Sell the sizzle not the steak |
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Marketing segmenation |
Dividing the marketing |
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Product line |
Different soup products under Campbell's brand |
Different products |
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Marketing |
Set of institutions |
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Private brand |
Great value is walmart branding stategy |
Walmart great value |
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Strategic alliamce |
Aka strategic partnership |
Arrangement between business |
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Product Mix width |
Number of product line an organization offer |
Number |
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Primary data |
Data collected for the first time |
Research |
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Perceptual mapping |
Two or more dimensions location of a product |
Customer's mind |
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Product life cycle |
Product acceptance |
Birth/death |
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Strategic planning |
Maintain a fit between organization objectives and resources |
Fit between |
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Positioning |
Influence potential customers overall perception of a brand |
Overall perception |
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Advertising |
One way paid communication |
One way |
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Target market |
Group of people an organization designs to meet the needs of the group |
Implements and maintains |
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Involvement |
Amount if time and effort a consumer invest in search evaluate and decision process of consumer behavior |
Amount of time |
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Joint venture |
Join foreign company to create new entity |
New entity |
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Supplementary |
Service offering viewed as a bundle if activities |
Includes the core service |
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Promotion |
Communication by marketers inform persuade remind potential buyers of a product |
Informing persuade remind |
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Cannibalization |
Sales of a new product cut into the firms existing product |
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Merchant wholesalers |
Channel intermediary the movement if a product service from manufacturer to producers sellers government |
Movement of a produce |
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Franchising |
Continuing relationship franchisor grants a franchisee business rights |
Continuing relationship |
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Evoked ser |
Aka consideration set the buyer will evaluate the alternative and make a choice |
Buyer evaluates choice |
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Atmosphere |
Decor |
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Competitive advantages |
Unique features of a company product are perceived as significant |
Unique features |
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Cognitive dissonnance |
After a purchase |
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Attitude |
Learned tendency toward a given object stimulus |
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Brainstorming |
Group of people think of unlimited way to think |
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Market myopia |
Business to narrow |
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Public relation |
Public concerns |
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Credence quality |
Medical service |
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