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15 Cards in this Set
- Front
- Back
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Infographic:
A visual image such as a chart or diagram used to represent information or data. |
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Fat Face:
Roman type, expanded thickness, excessively bold. |
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Egyptian:
Bold, slab-like, rectangular serifs, even weight, short ascenders/descenders. |
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Tuscan
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Sans-Serif:
"Without serif." |
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What type of presses gradually replaced hand-pressed type?
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Steam-powered presses. Proceeded by Cast-iron presses.
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chromolithography
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method for multicolored printing sprung from lithography.
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John Ruskin
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Writer and artist who inspired the philosophy of the Arts & Crafts movement. Believed beauty was valuable and useful simply because it was beautiful.
Believed: ○ Industrialization and technolofgy isolated artist from the rest of society. ○ Industrialization led to a decline in creativity, which was proven by how much was being borrowed from historical models. |
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Arts and Crafts movement
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1. Reaction against mass-produced goods.
2. Reaction against the decline in design quality, preferring to return to handcraft. 3. Rejection of how "cheap and nasty" mass-produced goods were. Artist grouped together to ○ Re-familarize themselves with all artistic processes and materials. ○ Strive for original design. ○ Maintain a high standard for th |
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Albert Bruce Rogers
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American book designer.
○Believed in applying high standsrds to commercial work and making it beautiful. ○ Created Centaur. ○Focused on the "rightness" of choices such as material, margins, leading, ect. |
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Cherettes
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The women in Jules Cheret's posters.
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Baskerville innovations
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○ Improved the printing press.
○ Concieved and commissioned new papers. |
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Linotype
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○ Increased the speed of printing.
○ Made books cheaper. ○ Allowed for a boom of book printing, making a multitude of genres more available. |
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The Pencil Nature.
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It was the first commercially published book illustrated with photographs.
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Belgian poster for Rajah Coffee
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Neuvo can often be identified with flat colors, twisting organic shapes, and patterns. Flat looking colors can be found in the background and other parts of the poster. The steam and hair curles include twisting shapes.
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