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18 Cards in this Set

  • Front
  • Back
Four P's to marketing
Product
Place
Price
Person
5 steps to a sale
Build Rapport
Determine Need
Create Value
Close the sale
Follow up
Types of Maintenance
Cleaning/housekeeping
General maintenance
Preventative / Predictive Maintenance
Reactive maintenance (repair)
Replacement / Improvement
2 levels of facility management
Strategic-Tactical (human needs)

Operational (facility needs, code compliance)
5 areas of facility management
Health and Safety (OSHA, EPA)
Fire safety (fire code)
Security (locks, access to bldg)
Operational (code compliance)
Maintenance
Phases of Facility Design
Site selection (location, location, location)
Prelim Design (fit, financial success, program analysis)
Design (schematic, plans, municipality approval)
Construction (schedule, meetings, inspections)
Pre-operation (equipment, staff hires, marketing)
Steps to purchasing equipment
Determine needs
Request for purchase
Review bids and budget
Define terms
Order equipment
Take delivery
Pay for equipment
Equipment layout considerations
Flow, walkway area, ADA compliance
Size, Height
Safety and Supervision
Layout makes sense
Types of Emergencies
Medical
Fire, Chemicals
Weather, Disaster
Power outage
Equipment malfunction
Child abduction
Person with a gun or bomb
Financial Statements
Balance sheet (snapshot in time)
Income Statement (period of time, profit or loss)
Cash flow (cash in and out of biz)
Statement of Retained Earnings (dividends, changes in owners' interest in business)
Three Nets of Leasing
Property Tax
Building Maintenance
Building Insurance
Budget Preparations
Gather Info
Forecast Sales
Project Profit & Loss
compare against industry norms
Determine capital needs
Pillars of Marketing
5
Internal Marketing
External Marketing
Community Outreach
Corporate Outreach
Guerrilla Marketing
4 P's of coaching your people
Pick good people
Provide a Path
Praise and provide feedback
Personal Relationships
6 steps to successful hiring
Determine job requirements (job description)
Fill the need (new hire vs. internal hire)
Recruit (internal vs. external)
Receive applications/resumes (look for stand-outs)
Interview (determine if candidate FITs)
New Hire Training
Types of Health and Fitness organizations
For-profit commercial fitness facility
Not-for-profit community fitness facility
Corporate-based fitness
Hospital-based fitness
Three C's
Caring
Confidence
Communication
Seven S's of Confidence
Stay Positive
Self Belief
Self Discipline
Self Improvement
Self Management
Stop Worrying
Start Doing