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31 Cards in this Set
- Front
- Back
Important to _____ your message when making public health messages |
tailor it! |
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Global health levels of communication |
individual; interpersonal; institutional; community; public policy |
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Types of prevention programs |
primary, secondary, tertiary |
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primary prevention aimed at... |
forestalling disease, while healthy |
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secondary prevention aimed at... |
early diagnosis, after initial infection |
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tertiary prevention aimed at... |
rehabilitation, while population has disease and associated disabilities/impairments |
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Model for program/communication planning... |
needs assessment/research ; set goals/objs ; develop intervention/message ; implement ; evaluate results |
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GH communication should aim to change.... |
human behavior. Changing this behavior is influenced by motivation |
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Levels of communication |
intrapersonal (beliefs, knowledge, attitude) ; interpersonal (influences from others) ; institutional (rules, regulations can constrain or promote behaviors) ; community (social norms, networks - may be formal or informal) ; public policy (policy and laws) |
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intrapersonal factors |
health belief model ; stages of change |
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interpersonal factors |
social cognitive theory |
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institutional factors |
stage of theories of organizational change |
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community factors |
community organization theories |
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health belief model |
motivation to make health issues important ; belief in a serious health threat ; internalize health recommendations and balance between health benefit vs perceived barriers (sacrifices)
(perceived benefits - perceived barriers = action) |
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Transtheoretical stages of change |
precontemplation (6 mo) ; comtemplation (intends to take action) ; preparation (action with next month) ; action ; maintenance |
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influencing behavior |
decisional balance: pros and cons are weighed
self-efficacy: confidence (ability to maintain behavior) vs temptation (to engage in unhealthy behavior) |
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community readiness model |
1. no awareness 2. denial 3. vague awareness 4. preplanning 5. preparation 6. initiation 7. stabilization 8. confirmation/expansion 9. professionalism |
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CDC definition of health marketing |
creating, communicating, and delivering health information and interventions using customer-centered and science-based strategies to protect and promote the health of diverse populations |
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4 P's of marketing |
product, place, place, promotion |
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Steps in choosing target market |
define market, segment the market (determine their characteristics) , analyze the market (understand that individual) |
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The most fundamental challenge in prevention and control of diseases is... |
having individuals adopt and maintain healthy BEHAVIORS |
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Behaviors are adopted better if... |
there is a relative advantage; compatible with social norms; not too complex; can be tried out; you see someone else doing or using it |
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Changing behavior circle/cycle/flow |
identify problem, research community characteristics, identify community partners, pre-test, implement and monitor program, evaluate, reassess program, sustainability |
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WHO guidelines for outbreaks |
Trust, announce early, transparency, the public's concerns, planning |
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5 dimensions of community capacity according to Vancouver health authority |
1. skills and knowledge for effective planning and delivery 2. leadership that allows for the organization of existing skills 3. sense of confidence within community to attack the issue 4. existing social capital, trust, connectedness with community 5. environment that supports learning and consideration of new ideas and approaches |
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Factors leading to diseases |
Behavioral, environmental, non-changeable (age, gender, etc) |
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Steps in creating a program |
1. Develop mission statement - that reflects the needs assessment 2. Create program goals and objectives 3. Set out intervention activities |
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Elements of a mission statement |
statement of philosophy, values, beliefs, commitment (to growth, stability, survival), description of target population, description of problem that will be addressed, description of services that it will offer, and description of perceived benefit |
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Program goals are... |
statements that provide long term direction for the program. They are usually broad and lacking details
Who, What, How much, by when |
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Objectives are.. |
specific statements of the short term goals. SMART objectives |
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intervention activities |
communication; educational; community advocacy; behavioral; environmental change; incentive/discentive activities; health status evaluations (like health fairs) |