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12 Cards in this Set
- Front
- Back
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Marketing |
The activities that develop an offering in order to satisfy a customer need |
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Need |
State of being where we desire something that we do not possess but yearn to acquire |
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Customer Satisfaction |
Customers valuation of a good or service in terms of whether it has met their needs and expectations |
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Relationship Marketing |
A strategy that focuses on keeping and improving relationships with current customers |
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Production Orientation |
A focus on manufacturing and production quantity in which customers are meant to choose based on what is most abundantly available |
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Sales Orientation |
Hard selling to the customer, who has greater choice thanks to more competition in the marketplace |
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Marketing Company Orientation |
A strong emphasis on the marketing concept and development of a more comprehensive approach to understanding the customer |
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Societal Marketing Orientation |
Looking not only at the customer but expanding marketing efforts to include aspects from the external environment that go beyond a firm's customers, suppliers, and competitors |
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Exchange |
People giving up one thing to receive another thing they would rather have |
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Customer Value |
The relationship between benefits and the sacrifice necessary to obtain those benefits |
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Market Segments |
Market segments are groups of individuals families or companies that are placed together because it is believed that they share similar needs |
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The Marketing Mix (or the 4 P's) |
Product Place Price Promotion |
