Marketing 310 Final

power solutions Incorporated negotiates the sale of materials between lumber yards and commercial construction companies receiving a 15% commission on all transaction solutions Inc is considered a

Inbound logistics involves managing the flow of products from an intermediary to a customer

Busch stadium in St Louis charges different prices for seats in different areas of the ballpark even though each seat cost the same for the owners of the stadium what is this form of pricing called

electronic storage is a wholesaler that holds inventories thereby reducing carrying cost and risk for both suppliers and customers which channel function does electronic storage primarily provide

The use of both rail and trucks for transporting goods is called

dynamic pricing is particularly suitable for internet-based companies like Amazon who want to be responsive to shoppers desires and marketplace changes

an open-air mall with upscale stores convenient locations and non-retail activities such as a playground hotel dining establishments at a movie theater

Rosa's closet a manufacturer of Bohemian style clothing and accessories sells its products through its online website a catalog and specialty boutiques that Target women which kind of channel arrangement does Rosa's closet employee to distribute its products

Pascal collections introduced a new watch to appeal to upscale consumers the company will most likely use what kind of strategy

charging higher prices on an everyday basis coupled with frequent sales and other price promotions to increase store traffic create a low price image or attract customers who will buy other goods at full prices is referred to as what kind of pricing

Vertical conflicts in distribution channels are conflicts that occur between

If demand is elastic rather than an elastic sellers typically consider increasing their prices

Retailers must decide on three major product variables product assortment service mix and_______

A firm that uses direct marketing would most likely sell its products through

The market consists of many buyers and sellers trading over a range of prices rather than a single market price

Specialty stores are characterized by

made up of a company its suppliers distributors and ultimately customers who partner with each other to improve the performance of the entire system

involves setting prices based on the expenses involved in producing distributing and selling a product plus a fair rate of return for a company's effort and

food Paradise is a regional chain of supermarkets and Midwest the primary role of the staff is to restock shelves and operate cash register customers locate compare and select their groceries and other sundry items food Paradise is most likely a

Direct marketing is the longest distribution channel between a producer and consumer

Buyers perceptions of what a product is worth as the key to pricing

Includes all the activities involved in selling goods and services to those buying them for resale or business use

When Toyota announces a product recall on its camera model due to a faulty igniter they are using

what type of pricing is being used when a company temporarily prices its products below the list price to create buying excitement and urgency

A vertical Marketing system consists of producers wholesalers and retailers acting as a unified system

Providing samples is the most inexpensive way to introduce a new product

According to the textbook the most logical budget-setting method in advertising is the

Digital marketing through online mobile and social media provides a sense of brand engagement and community

Which of the following is a promotion tool used for trade promotions

Which of the following is most likely a consequence of permission-based email marketing

Conventions trade shows and sales contests are types of

provide on-the-go product information price comparisons advice and reviews from other consumers and access to instant deals and digital coupons

Which of the following is the first step in developing an advertising program

Contest premiums and displays are tools solely used for trade promotions

allowing real-time merchandising products and features that can be added or removed as needed and prices that can be adjusted instantly to match demand is an advantage of

refers to any short-term incentive that encourages the purchase or sale of a product or service

in which of the following steps of the selling process does a salesperson seek out clarify and overcome any customer disapproval to buying

an advantage of direct mail marketing over digital forms is that a provide something tangible for people to hold and keep and it can be used to send samples

In the competitive parity method of setting an advertising budget the budget is set based on

Identifying good leads and screening out poor ones at the beginning of the selling process is known as

Which of the following has been limited in recent years by the implementation of the national do not call registry

Advertising that primarily maintains brand relationships and is important for mature products

Commissions and bonuses are variable amounts of compensation

Which of the following is a disadvantage of using social media for marketing

When a company issues a press release to announce a sizable donation to a national charity to generate Goodwill and maintain a positive corporate image they are using

Which of the following is most likely true about a sales force in the field

Online forum sharing posts on everything from new products and sustainability initiatives to fun and inspiring stories is an example of a

a family-owned business offers a free surf lesson with the purchase of any surfboard over $200 during the month of June this is an example of which promotion mix element

a US base watch manufacturer sells its products in France China Russia and India appointing a number of sales representatives to each location Representatives report to managers area managers coordinate sales in their respective areas before reporting to regional managers is what sales force structure

Every time a search is made using keywords related to construction search engines display text based advertisement and Link's to eagles builders a construction firm the marketing tool used by eagles builders is best referred to as a