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33 Cards in this Set
- Front
- Back
Retailing
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All the activities directly related to the sale of goods and services to the ultimate consumer from personal, nonbusiness use.
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Independent Retailers
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Retailers owned by a single person or partnership and not operated as part or a larger retail institution.
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Chain Stores
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Stores owned and operated as a group by a single organization.
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Franchise
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The right to operate a business or to sell a product.
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Gross Margin
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The amount of money the retailer makes as a percentage of sales after the cost of goods sold is subtracted.
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Department Store
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A store housing several departments under one roof.
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Buyer
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A department head who selects the merchandise for his or her department and may also be responsible for promotion and personnel.
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Specialty Store
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A retail store specializing in a given type of merchandise.
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Supermarket
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A large, departmentalized, self-service retailer that specializes in food and some nonfood items.
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Scrambled Merchandising
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The tendency to offer a wide variety of non-traditional goods and services under one roof.
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Drugstore
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A retail store that stocks pharmacy-related products and services as its main draw.
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Convenience Store
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A miniature supermarket, carrying only a limited line of high-turnover convenience goods.
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Discount Store
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A retailer that competes on the basis of low prices, high turnover, and high volume.
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Full-line Discount Store
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A retailer that offers consumer a very limited service and carries a broad assortment of well-known, nationally branded "hard goods"
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Mass Merchandising
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A retailing strategy using moderate to low prices on large quantities of merchandise and lower level of service to stimulate high turnover of products.
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Supercenter
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A retail store that combines groceries and general merchandise goods with a wide range of services.
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Specialty Discount Store
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A retail store that offers a nearly complete selection of a single-line merchandise and uses self-service, discount prices, high volume, and high turnover.
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Category Killers
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Specialty discount stores that heavily dominate their narrow merchandise segment.
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Warehouse Membership Clubs
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Limited-service merchant wholesalers that sell a limited selection of brand-named appliances, household items, and groceries on a cash-and-carry basis to members, usually small businesses and groups.
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Off-Price Retailer
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A retailer that sells at prices 25 percent or more below traditional department store prices because it pays cash for its stock and usually doesn't ask for return privileges.
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Factory Outlet
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An off-price retailer that is owned and operated by a manufacturer.
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Nonstore Retailing
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Shopping without visiting a store.
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Automatic Vending
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The use of machines to offer goods for sale.
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Direct Retailing
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The selling of products by representatives who work door-to-door, office-to-office, or at home parties.
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Direct Marketing (direct-response marketing)
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Techniques used to get consumer to make a purchases from their home, office, or another nonretail setting
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Telemarketing
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The use of the telephone to sell directly to consumers.
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Online Retailing
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A type of shopping available to consumers with personal computers and access to the Internet.
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Franchisor
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The originator of a trade name, product, methods of operation, and so on that grants operating rights to another party to sell its product.
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Franchisee
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An individual or business that is granted the right to sell another party's product.
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Retailing Mix
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A combination of the six P's - Product, Place, Promotion, Price, Presentation, and Personnel - to sell goods and services to the ultimate consumer.
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Product Offering
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The mix of products offered to the consumer by the retailer; also call the product assortment or merchandise mix.
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Destination Stores
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Stores that consumer purposely plan to visit.
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Atmosphere
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The overall impression conveyed by a store's physical layout, decor, and surroundings.
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