Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
47 Cards in this Set
- Front
- Back
What are the 2 types of markets?
|
Business
Consumer |
|
What are the 4 consumer characteristics?
|
Cultural
Social Personal Physiological |
|
What are the 4 business characteristics?
|
Environmental
Organizational Interpersonal Individual |
|
What are the 4 segments of a consumer market?
|
Demographic
Behavioral Geographic Physcographic |
|
Which is the most popular?
|
Demographic, because it is the easiest to measure
|
|
What is the goal of marketing?
|
Attract new customers
retain and grow current customers |
|
What is product position
|
(perception)
the way it is perceived by customers in relation to it's competition. |
|
What are the two groups you want to target?
|
Innovators and early adopters
|
|
What are the 5 steps of the adoption process?
|
Awareness
interest trial evaluation adoption |
|
What is our class slogan?
|
It's all about the Buzz!
|
|
what are the 4 types of consumer products?
|
convenience
shopping specialty unsought |
|
what are the 3 types of business products?
|
supplies and services
capital materials and parts |
|
What are the 3 levels of product level?
|
core benefit
actual product augemented product |
|
How do you lengthen your product line?
|
stretching and filling
|
|
What is the definition of brand?
|
A name, sign, symbol, term, or a combination of those things that identifies the maker or seller.
|
|
What are the 4 market roles?
|
Market leader
market follower Market nicher Market challenger |
|
What does Market Center mean?
|
Paying attention to both customers and competitors
|
|
Marketing communications mix (also know as promotion mix)
What are the promotion mix tools? |
PR
Direct marketing Personal selling Sales promotions advertising |
|
IMC stands for?
|
Intergrated marketing communications.
|
|
Viral marketing communication channel = ?
|
Internet
|
|
What type of marketing is it when consumers don't realize they are being marketed to?
|
Stealth or Undercover
|
|
True/false
A customers perception is considered reality. |
true
|
|
Simplest definition of marketing is?
|
managing profitable customer relationships.
|
|
the first step of the marketing process is what?
|
knowing who your customer is
understanding the marketplace |
|
Products can be a _______ good or a _____ service
|
tangible
intangible |
|
What is the process of target marketing?
|
segmentation
target position |
|
BONUS
what are the 4 Ps |
product
price place promotion |
|
Advertising is what?
|
a paid promotion
|
|
When 711 turned a dozen stores into a quicky mart for the simpsons movie, what is that an example of?
|
reverse product placement
|
|
putting together a sale process you have to determine a sales force structure. What do you chose from?
|
customer
product territorial complex |
|
when developing an advertising campaign, what is the first thing you do?
|
set objectives
(perform, persued, remind) |
|
What is the tone that your advertising campaign should have?
|
rational and moral
|
|
What are the steps of a creative sales process
|
prospect and qualify
preapproach approach presentation demonstration handle objections close follow up |
|
effective sales supervisors should provide 2 things to sales team...
|
effective directions and motivation
|
|
what is PLC
|
product life cycle
|
|
what are the 4 stages of PLC
|
introduction
growth maturity decline |
|
what is the definition of public relations
|
the are or science of building good relations and communication with various publics
|
|
what is the definition of publicity
|
only dealing with the media (print, broadcast, online)
|
|
The key to building lasting customer relationships is building superior customer value and _____.
|
satisfaction
|
|
licensing opportunities and strategic partnerships are designed to do what?
|
increase promotion
distribution sales |
|
is marketing and sales the same thing?
|
no
|
|
what is the difference?
|
marketing is the process of promoting the brand to retain customers (more involved and complex) and sales is just about selling the product and is a tool of marketing
|
|
is a strategic partnership beneficial?
|
yes
|
|
should you promise what you can or cannot deliver?
|
no, you do not want to mislead or lie to your public
|
|
what does AIDA stand for?
|
Attention
Interest Desire/decision Action |
|
what does ROI stand for?
|
Return
On Investment |
|
What for ROI do?
|
it measures your profits from marketing
|