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5 Cards in this Set

  • Front
  • Back
What is Marketing Mix?
The four P's of Marketing. Price, Product, Place, Promotion.
What is the Price?
Some examples are; skimming, suggested retail price, bundling, seasonal pricing
What is the Product?
Refers to tangible, physical prodcuts as well as services. Examples; Brand name, styling, quality, warranty
What is Place?
Distribution. Getting the product to the customer.
What is Promotion?
The various aspects of marketing communicaiton. Promotion strategy, advertising, sales promotions.