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26 Cards in this Set
- Front
- Back
Thepurchase of a specialty producttypically involves extended problem solving for the consumer. |
Slide True |
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Froma marketing standpoint, a newproduct is anything that customers perceive as new and different. |
Slide True |
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The more innovative a new product is, the more quickly it will spread throughout a population. |
False |
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It's usually easier to convince customers to adopt a continuous innovation than a discontinuous innovation. |
True |
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OTestmarketing is an inexpensive way topredict whether a new product will be a success. |
Slide False |
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OCommercialization comes in the middle of the new-product development process. |
False |
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OProduct adoption is the process by which a consumer or business customer begins to buy and use a new good, service, or idea. |
True |
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OInnovatorstend to be better off financiallythan consumers in other adopter groups. |
Slide True |
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OLaggards tend to be in a higher social class than consumers in other adopter categories. |
False |
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OThestate of Ohio isa product that can be promoted as a great place to locate a new business. |
Slide True |
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OThe addition of sugar-free canned fruits to Del Monte's line of canned fruits and vegetables is an example of a discontinuous innovation. |
False |
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OConsumers would perceive a ceiling fan as having greater trialability than a new kind of snack food. |
False |
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OThelength of the introduction stage ofthe product life cycle is typically the same for all products. |
Slide False |
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OThe growth stage of the product life cycle is usually the longest. |
False |
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ODiscount retailers such as Walmart do not sell private-label brands. |
False |
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OPackaging plays an important role in communicating brand personality. |
True |
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OAbuttery spread designed to helplower cholesterol levels is a product with a number of new competitors enteringthe market. This product is most likely in the introduction stage of itsproduct life cycle. |
Slide False, growth stage not introduction stage |
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OCapacitymanagement primarily deals with theintangibility characteristic of services. |
Slide False |
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OAds for an airline promote its last minute fare savers program. This program is one way to deal with the service characteristic of perishability. |
True |
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OThe implementation of total quality management programs is the best method for addressing the perishability characteristic of services. |
_______ |
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OThemajority of products are actually acombination of goods and services. |
Slide True |
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OThe importance of people-based services has been declining in the American economy. |
False |
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OA consumer would most likely use search qualities to evaluate services such as dancing lessons, cooking classes, and a consultation visit with a physician. |
False, service quality is only after. |
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OCustomerswhose complaints are resolvedquickly are no more likely to buy from the same company again than arecustomers whose complaints are resolved slowly. |
Slide True |
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OApackage delivery company sellsintangibles to its customers. |
Slide True |
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OBy allowing employees to spend up to $2,500 to compensate guests for certain inconveniences, Marriott is empowering its employees to quickly recover from critical incidents. |
True |