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9 Cards in this Set
- Front
- Back
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Developing an Effective Business Plan
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Comprehensive, in-depth research is the key :-)
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Strategic Business Unit
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Individual units within the firm that operate like separate businesses.
- Each has its own: -mission -business objectives -resources -managers -competitors |
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For Objectives to be Effective they need to (3)
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BE Specific, Measurable, and Attainable
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Portfolio Analysis
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A tool managers use to assess the potential of a firms business portfolio
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BCG Growth market share matrix
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A portfolio analysis model developed that assesses the potential of successful products to generate cash that a firm can then use to invest in new products
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Market Planning (4)
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1Perform a situation analysis
2Set Marketing Objectives 3Develop Marketing Strategies 4Implement and Control the Marketing Plan |
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Marketing Control
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A process that entails:
- measuring actual performance - Comparing performance to the established marketing objectives - making adjustments to the strategies or objectives on the basis of this analysis |
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Corporate Culture
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The set of values, norms, and beliefs that influence the behavior of everyone
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Some common ideas that others include in leadership functions are: (6)
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1 exerting influence
2 Motivating and inspiring 3 helping others realize their potential 4 leading by example 5 selflessness 6 making a difference |
