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10 Cards in this Set
- Front
- Back
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True or False:
Early American magazines were highly political. |
False
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True or False:
The Internet seems to be a complement to the traditional print magazine, not a threat. |
True
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True or False:
Controlled circulation magazines have high subscription fees and are available only to qualified recipients. |
False
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True or False:
Magazines attract more specialized audiences than do other media. |
True
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The movement to uncover wrongdoing and advocate reform of corrupt or harmful practices was called:
(a) advocacy journalism (b) the Reform movement (c) crusading (d) muckraking |
(d) muckraking
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Between the two World Wars, three types of magazines evolved: the digest, the newsmagazine, and the_________ magazine.
(a)lifestyle (b) advertiser-supported (c) pictorial (d) specialized |
(c) pictorial
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A magazine's circulation department is most closely related to the _________ function of the magazine industry.
(a) production (b) distribution (c) research (d) retail |
(b) distribution
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The contemporary magazine industry is seeing:
(a) single copy sales fall, in part due to deep discounts in subscription rates (b) single copy sales rise, in part due to increases in subscription rates (b) big retail outlets eager to carry more and more magazine titles (d) the increased relative importance of subscriptions in the revenue mix |
(a) single copy sales fall, in part due to deep discounts in subscription rates
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After the two World Wars, sports magazines such as Golf Digest became popular, because of:
(a) increased competition (b) increased leisure time (c) the relative decline of newspapers (d) the importance of sports to building business relationships. |
(b) increased leisure time
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The basic sources of magazine revenue include subscriptions, single-copy sales, and:
(a) advertising (b) secondary revenues (c) ancillary services (d) both a & c |
(d) both a & c
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