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14 Cards in this Set

  • Front
  • Back

"One of the dictionary definitions for the word “medium” is “anenvironment,” and understanding media as environments is the antidote tothinking of media in terms of cause and effect relations. A medium is not like abilliard ball, producing its effects by striking another ball. Rather, it is more likethe table on which the game is played. Put another way, a medium is not anactor, it is a stage on which human agents play their parts. As environments,media do not determine our actions, but they define the range of possible actions we can take, and facilitate certain actions while discouraging others."

Strate

"Technological determinism also ignores the active role of people (and social institutions) in making their own lives. It assumes that the use of a technology is prescribed by its own structure, rather than understanding that any technology can be used in any number of different ways and can be restructured according to the demands that different uses may impose. "

Grossberg

Printing press - more people wanted books, book demand went up


Evolutionary (gradual) rather than revolutionary (media coming out of nowhere).

Eisenstein

"The ideology of the future can serve as a form of "false consciousness", a deflection away from the substantial problems of the present, problems grounded in conflicts over wealth and status and the appropriate control of technology, toward a future din which these problems, by the very nature of the future, cannot exist"

Carey and Quirk

"The most important fact about the telegraph is at once the most obvious and innocent: it permitted for the first time the effective separation of communication from transportation."

Carey

"The individual workers also became less specialized; the new housewife was now responsible for every aspect of life in her household, from scrubbing the bathroom floor to keeping abreast of the latest literature in child psychology"

Cowan

Technologies of Mobility -- spreading the distance between producer and consumer (the cold chain)

Rees

Writing separates the known from the knower, writing unites the knower with the known.


Memory goes from internal to external

Ong

Propaganda: so many thoughts are controlled by media monopolies for the purpose of making money

Herman and Chomsky

Control after decentralization -- highway system (not forced to slow down, but speeding signs still change your behavior)

Galloway

Free Labor - alienation (We don't see the fruits of our labor)

Andrejevic

Privacy

Andrejevic

"In the United States today, however, they don't, or, less bluntly put, there is a significant disconnect between politics circulating as content and official politics. Today, the circulation of content in the dense, intensive networks of global communication relieves top-level actors from the obligation to respond."

Dean

Space Bias -- easily moves (letters)


Time Bias -- not easily moved (monuments)

Carey