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http://www.homeworkfortune.com/MKT-100-Week-10-Assignment-2-Marketing-Plan-2-MKT100-02.htm

MKT 100 Week 10 Assignment 2 Marketing Plan 2



You created a fictional start-up company entering a foreign (non U.S.) market with a good or service. Here you will continue to work on your marketing plan for the good or service the company is offering.

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Write a five to six (5-6) page paper in which you:

1. Provide a detailed description of your company. The description should include, at a minimum, the product’s name, trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.
2. Describe the company’s target market in terms of its size, competitors, and the specific needs and wants of potential customers that your product or service is likely to satisfy.

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1. Analyze the pricing strategy relative to the company’s pricing objective, and internal and external factors that could affect the pricing of the company’s goods or services.


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