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12 Cards in this Set
- Front
- Back
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5 steps in mareting research |
.locateing and defining issues or problem design the research object collect data interpreting research finding report research finding |
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promotional mix |
advertising direct marketing sales promotion digital marketing public relations personal selling |
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national advertising |
done nationaly |
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retail and local advertising |
specific location |
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primary vs selective demand advertising |
selective is focusing on a specific brand with in the company |
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business to business advertising |
targeted to people who influence industrial sales |
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professional advertising |
advertising to professionals |
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trade advertising |
targeted to channel members such as ditributers |
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direct response marketing |
encourages customer to purchase directly from manufacturer |
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interactive media |
customer responds |
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contact or tuch point |
every opportunity the customer has to interact with the product or company |
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marketing plan |
written document that describes the overall marketing strategy |
