Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
13 Cards in this Set
- Front
- Back
Consumerism
|
An organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.
|
|
Environmentalism
|
An organized movement of concerned citizens and government agencies to protect and improve people's living environment.
|
|
Environmental sustainability
|
A management approach that involves developing strategies that both sustain the environment and produce profits for the company.
|
|
Enlightened marketing
|
A marketing philosophy holding that a company's marketing should support the best long-run performance of the marketing system.
|
|
Consumer-oriented marketing
|
The philosophy of enlightened marketing that holds that the company should view and organize its marketing activities from the consumer's point of view.
|
|
Customer-value marketing
|
A principle of enlightened marketing that holds that a company should put most of its resources into customer value-building marketing investments.
|
|
Innovative marketing
|
A principle of enlightened marketing that requires that a company seek real product and marketing improvements.
|
|
Sense-of-mission marketing
|
A principle of enlightened marketing that holds that a company should define its mission in broad social terms rather than narrow product terms.
|
|
Societal marketing
|
A principle of enlightened marketing that holds that company should make marketing decisions by considering consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests.
|
|
Deficient products
|
Products that have neither immediate appeal nor long-run benefits.
|
|
Pleasing products
|
Products that give high immediate satisfaction but may hurt consumers in the long run.
|
|
Salutary products
|
Products that have low appeal but may benefit consumers in the long run.
|
|
Desirable products
|
Products that give both high immediate satisfaction and high long-run benefits.
|