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18 Cards in this Set
- Front
- Back
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What is the main purpose of creating and running a successful business? |
to create and keep a loyal customer base or following - "the customer always comes first" |
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What is good customer service? |
all the things that businesses do to attract and keep customers happy that go beyond the day-to-day activities of simply running the business. The ultimate goal is to meet, and when possible exceed, the expectations of your customers. |
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What should be an aspiring personal trainer's first goal? |
earning a certification from a recognized and accredited organization. |
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Where to start? |
A facility that allows for a gradual development of the skills necessary to become a successful fitness professional. (i.e. YMCA, JC, Local Town Recreation & Park Services, Women only facilities, Commercial fitness clubs) |
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Working at a Commercial Fitness Facility |
All facilities are different, but commercial fitness facilities usually rely on revenue growth and member retention for survival. In this setting, the personal trainer will be expected to regularly sell personal training services to club attendants. The expectations and compensations for these services varies venue to venue, but the more rehearsed and educated a personal trainer becomes with the advanced information and tools - the more effective they can be. These facilities often rely on budget management and unique areas of expertise to hit revenue goals. |
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Working as an Independent Contractor |
can be a person, business or corporation that provides goods or services to another entity under terms specified in a contract or within a verbal agreement. Unlike an employee, an independent contractor does not work regularly for an employer |
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In-home Personal Training |
requires the fitness professional to travel and use portable equipment. Advantages are that the client gets services in their own home, fitness professional gains notoriety in community, no overhead costs, and autonmomy to develop own business model. Disadvantages include having to transport cumbersome equipment, plan ahead to setup and breakdown equipment, schedule is dependent on what travel time allows. |
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Owning a facility |
discretion of fitness professional to market and target a population that they specialize with. However, there is a lot of overhead, hiring and firing staff, community networking, facility ordinances, taxes, insurance, and preserving clientele. Most who choose this are business savvy. |
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resume writing |
clearly focus on the specific job title; do not exclude yourself from consideration; use a clear objective; include all degrees/certifications; list all relevant experience; avoid grammar/spelling mistakes; list references on a separate document; use common sense |
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Interviewing |
practice interviewing skills before interview: shake hands, make eye contact, smile...practice with a family member or friend. |
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marketing |
the process of promoting a product or service (such as personal training) by communicating the features and benefits to potential customers. Effective marketing requires identifying customer needs, developing appropriate products/services to satisfy those needs, and promoting services and solutions in a cost-effective manner. |
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The Marketing Mix (The 4 P's of Marketing) |
Product: the specific product or service offered to customers Price: the amount charged for a product or service, including volume discounts, seasonal pricing, and bundle packages. Place (distribution): channels a product or service will go through to reach the customer. Promotion: the communication of information about a product or service with the goal of generating a positive customer response. Some marketing communication strategies include advertising, sales, social media, and public relations. |
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Product |
Defined by the client and the result that is trying to be achieved. It is when the fitness professional assumes the service they are providing is a path rather than a result that professional productivity declines and the impact of the business is lost. |
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Price |
pay rates differ for a variety of reasons across the country - Fitness Professionals should do research into demographics and socioeconomic status of potential clients in their area to determine a set price, as well as researching competitors. |
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Place |
where and how a product is distributed - for personal training this typically means a gym or health club, however trainers are now able to offer online/phone coaching, youth sports groups/after school programs, boot-camps held at local parks/schools/beaches, corporate wellness programs, sport training centers, senior centers. |
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Promotion |
Promoting personal training services involves communicating important info to potential clients with the goal of a positive customer response via traditional advertising, promotional sales, sponsorships, community service, web based communications, social media. |
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Pull Promotions |
advertising pulls a consumer towards a fitness professional by making the consumer aware of his or her services. |
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Push Promotions |
using an incentive, such as seasonal or bulk discounts, to encourage potential clients to purchase in volume. |
